Mobile.
How brands are jumping on the Pokémon Go bandwagon: the good and the bad
Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it's rapidly surpassing WhatsApp, Instagram and Snapchat…
73% of marketers believe UX in digital advertising needs to be improved
Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not…
When will responsive websites respond to user context?
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply…
Five brief but helpful tips for Google AdSense placement
And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly…
How to optimise your m-commerce site for search
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than…
Why and how to comprehensively test the mobile usability of your site
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web…
10 things you need to know about the new Google Maps Local Search Ads
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google…
Google launches tool to test your site’s mobile friendliness and speed
Announced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to…
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings…
The three Us of mobile design: UX v usability v UI
Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us:…
Google’s next mobile-friendly update will include page speed
The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile…
How search can help with planning your m-commerce site
Last week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of…
Winners and losers of Google’s latest mobile friendly update: USA
Last week, Google’s John Mueller confirmed on Twitter that Google's latest, stronger Mobile Friendly Update has been fully rolled out.
Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone
While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO…
Mobile design and the art of doing one thing well
It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy, written when the company was…
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search…
How mobile has changed our present and future search behaviour
Well, first thing’s first. Mobile search isn’t mobile.
How do I make sure my site is mobile friendly? A checklist
Last week, Google’s Webmaster Trends Analyst John Mueller confirmed on Twitter that the latest wave of changes to Google's mobile-friendly ranking signal…
Google doubles down on native app experiences with Gboard, Chirp and Translate
Google puts high value in mobile user experience. The truthfulness of that statement can be tracked back as far Google’s first .mobi…
Understanding the mobile customer journey
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile…
Why are SEOs slow to implement Accelerated Mobile Pages?
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an…
Why fighting mobile click fraud is a waste of time
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try…
17 fascinating stats about beacons and location marketing
We've pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel for the…
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