Mobile.
How Google’s Mobile Best Practices Can Slow Your Site Down
Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load…
How to Optimize Your Facebook Page for Mobile Facebook Nearby Users
Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize…
Audience Targeting in Mobile: 4 Key Elements of Context
Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day…
Google Pays Apple About $1 Billion to Remain Default Search Engine
Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and…
AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know
Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded.…
Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results
Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience…
7 Tips on How to be Found in a Post-Search World
Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make…
Google Catalogs Design Tips: How to Best Showcase Your Products
This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs,…
2013: Tipping Point for Mobile Ad Monetization
Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device…
How to Prepare Your Google Shopping Feed for Google Catalogs
These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and…