Mobile.
App Indexing – The New SEO Generation
Google’s App Indexing API will change the conversation about what true app SEO is and how it will evolve.
Brands Boost Conversions With Google Shopping Campaigns
Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from…
Does Yelp Really Matter?
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
SMBs Benefit From New YP PPC Local Search Feature
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
Optimizing Local SEO Strategy for Multi-Location Businesses
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have…
Apps Could Be an Innovative Approach to Local Search
Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and…
Why Search Was Instrumental in the Growth of Taco Bell’s App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of…
Apple Pay Could Mean Shoppable Paths for Mobile Search
A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a…
Spotlight On: Yelp’s Rosie Akenhead
Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as…
Google Tests Live Chat in Search Results
The search giant is experimenting with integrating Google Hangouts into its search results.
Mobile Responsive Sites Boost Search Rankings for SMBs
While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be…
Fledgling App Uses Twitter’s Keyword Search to Win an Audience
Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.
Enhance Your Local SEO Strategy With Google+ Local
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the…
Wearables to Heighten Demand for Local Search: Prepare Now!
The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search…
Google AdWords Reveals Mobile Call-Only Campaigns
Call-only campaigns are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.
5 Mobile Tips to Keep You at the Top of the Rankings
Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again…
Social and SEO Work Better Together
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Spotlight On: Tribal Worldwide’s Director of SEO, Steve Liu
Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as…
Expert Tips for Cracking Pigeon and Winning Local
Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's…
Why the Stock Market and Personalization Will Drive the Future of Search
The future of search will be vastly different than it is today - what might it look like?
Mobile & Local Search – Content Takeover Schedule Revealed
Over the course of three days, SEW will bring you in-depth analysis, exclusive interviews, and expert commentary on the future outlook of…
Save the Date: “One-Stop Digital” on Mobile & Local Search
SEW is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" begins with a focus on Mobile and Local Search,…
Google’s “Local Guides” Encourage Yelp-Like Reviews on Mobile
In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."
Google Continues to Urge Marketers to Be Mobile-Friendly
The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO…
Verizon Wireless to Enable Opt-Out of Mobile “Supercookies”
The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called "supercookies."
Page 11 of 40