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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Search as a Brand Enhancer

Until recently, marketers haven’t considered search to be an effective channel for branding, but that’s changing. In fact, search can be used…

By rumo · 19 Apr 2006

Industry

New Search Patents: April 18, 2006 – Is That A Tricorder In Your Pocket?

There were 4251 patents granted on April 18, 2006. Following are five that looked like good candidates for my first post on…

By Bill Slawski · 19 Apr 2006

Industry

Greetings From Bill Slawski, SEW’s New Patent Correspondent

Before I begin on some new patents that were granted on April 18th, I’d like to thank Danny, and the rest of…

By Bill Slawski · 19 Apr 2006

Industry

Branding through Search: Strategies & Tactics

Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new…

By Amy Edelstein · 18 Apr 2006

Industry

Daily SearchCast, April 18, 2006: Danny’s 10th Year Covering Search; AdWords Conversion Tool Too Revealing?; AdSense Crawler Doing GoogleBot’s Work?; The “Lowly” Search Ad!!!; Who Has The Best Maps & More!

Today’s search podcast covers Danny having his 10th anniversary writing about search; Google’s AdSense crawler helping refresh content that GoogleBot should be…

By Danny Sullivan · 18 Apr 2006

Industry

Google Australia In Need Of Female Engineers

The Sydney Morning Herald reports that Google is having a rough time finding female engineers to work in Australia. The article claims…

By Barry Schwartz · 18 Apr 2006

Industry

Yahoo Buys Meedio, Gains TiVo-Like Tech

SiliconBeat reports that Yahoo has purchased Meedio, a company that creates home automation software that runs on TVs, PCs, touchscreens, and wireless…

By Barry Schwartz · 18 Apr 2006

Industry

Bill Slawski Joins SEW Blog As Patents & Search Research Correspondent

Bill Slawski’s done a great job exploring what various patents might reveal about how search engines operate on forums and at his…

By Danny Sullivan · 18 Apr 2006

Industry

Trademark Concerns Arise in Australia Over Search Ads

The Age reports on possible legal repercussions of buying a trademarked keyword names. Telstra, an Australian based telecom company, was buying the…

By Barry Schwartz · 18 Apr 2006

Industry

Ask.com Remembers San Francisco’s Great Quake Of 1906

As a native Californian, plus having had my mother and sister live in San Francisco for twenty years, the Great Quake Of…

By Danny Sullivan · 18 Apr 2006