Topic

Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Research insights: Role of featured snippets in website traffic boost

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to…

By Jonathan Gorham · 03 Dec 2020

Industry

The rise of vertical search engines

The recent antitrust case against Google opens the door for specialized search engines that serve businesses and niche industries.

By Andrew Bocskocsky · 13 Nov 2020

Industry

Internal communication plan: How SMB marketing teams can achieve growth

Eight great tips to improve your SMB digital marketing team's internal communication plan and optimize successful outcomes.

By Ronita Mohan · 12 Nov 2020

Industry

What’s left when the cookie goes away?

Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. President of StatSocial, discusses how the…

By Michael Hussey · 02 Nov 2020

Industry

Five fears of channel owners: What spooks you about creating your own CTV app?

In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. Spooky enough for a proper Halloween…

By Alex Zakrevsky · 30 Oct 2020

Industry

How 5G will pave the way for mobile app innovation

Digital Turbine Media's Executive Vice President shares the top six trends to expect as 5G covers the country.

By Matt Tubergen · 23 Oct 2020

Industry

How to create a consistent omnichannel customer experience

With competitors nipping at your heels, your customer experience quality is vitally important. Here's how to make it great across every channel.

By Rodney Laws · 22 Oct 2020

Industry

CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird

We caught up with Moz’s CEO, Sarah Bird to uncover emerging trends in the search scape, SEO, audience behaviors, and a lot…

By Kamaljeet Kalsi · 20 Oct 2020

Industry

Optimizing the browser long tail across platforms, devices, and countries

Cloudinary's VP of Marketing discusses how to optimize at a global scale to increase audience engagement.

By Sanjay Sarathy · 19 Oct 2020

Industry

BrightEdge launches market insights and shares updates on new purchasing behaviors

Marketers are looking for a robust view of their macro market and to act on micro opportunities. More on how market insights…

By Jim Yu · 09 Oct 2020