Industry.
Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX
Last month, Google tested AR functionality in Google Maps. What are the implications of VPS, street view, and machine learning for local search and SEOs?
Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions -- and how search marketers should therefore…
Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here's what we actually…
Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch
Mojeek's elevator pitch: "Independent and unbiased search results with no user tracking." Deep dive into how they stack up as an alternative…
YouTube + child safety: Is the service doing enough?
YouTube has had quite the month in the way of child safety concerns. We look at an overview of what's happened and…
Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser…
Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
Amazon Advertising + Prime Pantry: What’s the deal for paid search?
How is Prime Pantry advertising different than overall Amazon Ads? Here's what you need to know about maximizing paid search for Prime…
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to…
Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev
Interview with SEMrush CEO on where the company is headed, what they're working on, pain points as an SEO, diversity in tech,…
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to…
17 top plugins and extensions for SEO
(According to experienced SEOs.) We asked SEO experts which plugins and extensions they use for easier, more productive work. Here are their…
How did the Gillette video impact search traffic?
Gillette's “The Best a Man Can Be” ad sparked lots of coverage. The real question is, "What impact did that video have…
What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to…
3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead…
How did the 2018 SERP changes impact organic search?
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and…
Data: Local search trends from 2017-2018
Key local search trends and tips based on data from more than 300,000 customer business locations active from Jan 1, 2017 to…
Google Search Console for small businesses [Video]
Looking for some tips on Google Search Console for small businesses? The latest update brought three new features that can help you…
Google Activity Cards: Inviting users to be better connected with their past search activity
Google activity cards, released Jan 9, are the next step in the company’s journey toward making the SERPs even more intuitive, tailored,…
Voice search optimization guide: Six steps for 2019
71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps…
Top skills for PPC, Paid Search, and SEM Specialists in 2019
A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid…
What were Google’s biggest search algorithm updates of 2018?
A visual representation of Google's biggest search algorithm updates 2018. This infographic highlights each major update, its date, and its implications.
Google Ads conversion rates by industry: How do you compare?
See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million…
Search industry news and trends: Best of 2018
A roundup of fan favorite articles on search industry news and trends from 2018. Feat: alternative search engines, algorithm updates, free courses…
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