Industry.
SEO 2019: Nine tips for beginners
Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills.
Six most common travel SEO mistakes to get right in 2019
In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more.…
Google’s Pichai answers to Congress: The good, the bad and the frustrating
Google CEO Sundar Pichai testified in front of Congress this week on transparency and accountability, specifically around data. Here's an overview.
What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending…
Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine
More than 500 Googlers globally signed open letter on Medium calling for end to Dragonfly and for "transparency, communication, and real accountability."
Decoding SEO for business leaders: 5 tips to get stakeholders on board
As SEO professionals, it can be difficult to decode SEO for business leaders and get them on board with our strategies and…
7 content marketing stats you need to know for 2019
The Content Marketing Institute released their 9th annual survey of top trends for content marketers worldwide. Here are the top 7 stats…
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our…
Amazon emerges as search advertising powerhouse
Amazon's search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to…
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who've already signed on to participate in Tim Berners-Lee's…
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its…
Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant
Earlier today thousands of Google employees across the world walked out of their offices in protest against sexual harassment and discrimination. We…
10 fun facts (and a typo) from the original Google paper by Larry and Sergey
Fun fact #1: "Wow, you looked at a lot of pages from my web site. How did you like it?" - people…
Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... +…
Yandex: Beating Google in Europe’s biggest internet market
Yandex has reasserted its dominance over Google in the Russian market. It has a presence in other countries too and is branching…
Why search marketing matters in 2018
Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to…
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to…
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Google data breach + Berners-Lee’s Solid — is the power shifting?
Yet another data breach--now from Google. We trace the trajectory of the WWW, Tim Berners-Lee 's recent post on Solid, and if…
Dragonfly: What we know about Google’s possible plans to re-enter China’s search market
Separating facts from speculation on recent reports of Google re-entering China's search market. What do we know, and what can we reasonably…
The State of SEO survey highlights – SEO enters the mainstream
In a survey of 30,000 UK marketers of their views on SEO, it seems SEO is entering the mainstream.
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?
A look at China's search giant Baidu. Against mobile-first Shenma, and potential for Google to enter the gray, can they stay competitive?
Q&A with SAP on digital transformation and search
Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded…
Hey Siri, how do I responsibly invest in voice-activated technology at work?
Voice-activated technology is here and more accessible than ever before. Globant released a new report with data around the rise of voice,…
Q&A with Adobe on the future of search
Prior to his panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe at The Transformation of Search Summit taking place…
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