Industry.
Google Offers Print Ad Creation Tool
Google Print Ads just became more accessible to small advertisers with the addition of a Print Ad creation tool. Using the free…
SEW Experts: Think Local, Act Social
In today’s Vertical Challenge column, “Think Local, Act Social,” local search expert Michael Boland asks what bars, lawyers, restaurants and dog washers…
Getting Vertical Key to Google’s Ad Success
Today, Google hosted an Industry Press Day at its New York offices, inviting mainstream and trade press to learn more about its…
Search Headlines & Links: September 20, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Launching New Custom Business Search Engine
The new business edition of custom search comes with a sliding scale price tag, the Google site details. According to the site,…
Viacom Would Rather Not Sue, Chief Counsel Claims
The Chief Counsel for Viacom, Michael Fricklas, stated at the Convergence 2.0 conference today, that Viacom would rather not sue, according to…
Google To Stop Preannouncing Quality Score Algorithm Changes
The insights into the changes being made to Google’s Quality Score algorithm will no longer be pre-announced – if they are detailed…
Marketing to the U.S. Hispanic Market
I received an email from the PR agency Weber Shandwick telling me about marketing to 2nd generation Latinos. In particular, the email…
Searching for Options: Integration Spells Sweet Success
Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts.
Zillow Lands ex-Googler and Zestimated $30M Follows
Probably sheer coincidence: Zillow has raised another round — $30 million — on the heels of ex-Googler Vanessa Fox’s arrival in June.…