Topic

Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Search in 2021: Five must knows for advertisers and marketers

2021 is set to be one of the most interesting years for search yet. Adthena's VP of Marketing highlights five must-knows for…

By Ashley Fletcher · 13 Jan 2021

Industry

SEO takeaways from 2020: A review of the most unusual year for search

A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus…

By Andy Betts · 08 Jan 2021

Industry

How brands should meet customers in their new (virtual) reality

Brands are increasingly providing online shoppers with great virtual interactions. Here's how to create compelling marketing around these evolved websites.

By Elly Uz · 08 Jan 2021

Industry

Should you use Google’s updated Disavow Links tool?

Edward Coram-James looks into whether the recent changes Google has made to its Disavow Links tool are as beneficial to SEO practitioners…

By Edward Coram James · 06 Jan 2021

Industry

Six ways to steer marketing in the post-pandemic world

The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.

By Evelyn Johnson · 06 Jan 2021

Industry

Five email marketing predictions: Continuing trends and new opportunities

Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity's VP of Customer Engagement shares email marketing predictions.

By Guy Hanson · 05 Jan 2021

Industry

Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay…

By Aayush Gupta · 04 Jan 2021

Industry

Eight ways to align your customer acquisition strategy in 2021

Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips…

By Lidia Hovhannisyan · 04 Jan 2021

Industry

What a chaotic digital media landscape means for advertisers as 2020 ends

Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.

By Adam Ortman · 31 Dec 2020

Industry

How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

It’s exciting to see how SEO, NLP and AI will evolve together. Writer.com's Co-founder and CEO, May Habib discusses in-depth about SEO…

By May Habib · 29 Dec 2020