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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Google Offering Online Seminars For Website Optimizer

Google announced yesterday that it will be offering online seminars about their new Website Optimizer program. The first two seminars are scheduled…

By Frank Watson · 24 Oct 2007

Industry

AdSense Reporting Problems

A number of forums have noted that Google’s AdSense reporting is having problems. Yesterday webmasters were noticing discrepancies in basic impression numbers…

By Frank Watson · 24 Oct 2007

Industry

Get It Right Now by Reading “Do It Wrong Quickly”

Mike Moran’s Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (ISBN-13: 9780132255967) recently published by IBM Press is…

By Amanda Watlington · 24 Oct 2007

Industry

Google, Nielsen Establish Strategic Relationship

Google and the Nielsen Company announced the establishment of a multi-year relationship starting with gathering demographic data for the Google TV Ads.…

By Frank Watson · 24 Oct 2007

Industry

Raising Search Standards and the Compliance Bar

New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. Here's why you need to know…

By Kevin Ryan · 24 Oct 2007

Industry

SEW Experts: Raising Search Standards and the Compliance Bar

New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. In today’s Searching for Meaning column,…

By Kevin Newcomb · 23 Oct 2007

Industry

SEW Experts: Data Segmentation: Web Site Analytics for PPC

Web site analytics is one of the foundations of search marketing. In today’s By the Numbers column, “Data Segmentation: Web Site Analytics…

By Kevin Newcomb · 23 Oct 2007

Industry

Will the Revolution in Mobile Search be Televised?

CBS Mobile is teaming up with Medio Systems to add mobile search capabilities and search advertising opportunities to CBS Mobile sites. Is…

By Greg Jarboe · 23 Oct 2007

Industry

Search Headlines & Links: October 23, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 23 Oct 2007

Industry

Keyword Specific Domains Grabbing Google Real Estate

The ability for a keyword specific domain name to have Google site links at the bottom of their – what now seems…

By Frank Watson · 23 Oct 2007