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The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Tracking Real Value with Incremental ROI

You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI…

By Steve Haar · 13 Nov 2007

Industry

Search Headlines & Links: November 13, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 13 Nov 2007

Industry

Live Search Shopping Feature Commentary

Recently I covered the new shopping search when I did an interview with Garry Wiseman of Microsoft, but yesterday the Live Search…

By Eric Enge · 13 Nov 2007

Industry

Keywords First – New Web Site Second

Keyword research: Everything you wanted to know but were afraid to ask.

By Carrie Hill · 13 Nov 2007

Industry

SEW Experts: How To Choose an SEO Agency and Why

When pricing SEO services, many companies have a hard time getting a handle on what they should pay. In today’s au Natural…

By Kevin Newcomb · 13 Nov 2007

Industry

SEW Experts: Keywords First – New Web Site Second

Where do you start once you have an idea for a new online venture? If your goal is to build it and…

By Kevin Newcomb · 13 Nov 2007

Industry

Highlights from the SEW Blog: November 5-9, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 12 Nov 2007

Industry

Search Headlines & Links: November 12, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 12 Nov 2007

Industry

Google Wants To Be An American Idol

Talks between Google and Simon Fuller – TV and music impressario – to develop a global online video presence, according to reports…

By Frank Watson · 12 Nov 2007

Industry

AOL Acquires Q&A Platform Yedda

Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad companies. Today, AOL…

By Kevin Newcomb · 12 Nov 2007