Industry.
SEW Experts: Google AdWords Targeting: Expect More, Pay Less
Google AdWords placement-targeted campaigns on the content network can be a useful tool, if you can find the sites that support it.…
AOL Yahoo Talk Merger – Microsoft Rebuked
Yahoo merges with AOL, saves Time Warner and re-Bewkes Microsoft. That’s a best case scenario for Yahoo from investment bank advisers at…
Yahoo Board Escapes MS Bear Hug: Yahoo Jitsu!
The Yahoo board of directors will formally reject Microsoft’s $31 bid, according to a report today in the WSJ. The Microsoft letter…
What Would a Yahoo-Microsoft Merger Look Like? Part 3
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
What Would a Yahoo-Microsoft Merger Look Like? Part 2
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
Search Headlines & Links: February 8, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Decision Time for Yahoo?
According to Michael Arrington at TechCrunch, today’s the day Yahoo’s board will make a decision on how to proceed with Microsoft’s takeover…
Tracking and Analytics 101
In search marketing, everything's measurable. Start with Web site analytics 101
How To Market Your Search Engine Agency – Part 1
Nine surefire strategies to build your search marketing agency. This week: the four building blocks of success.
SEW Experts: How To Market Your Search Engine Agency
You’d think that being in the marketing business would mean you were an expert at marketing your own business. In reality, it…