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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Everything you need to know about audience targeting without relying on third-party cookies

The death of third-party cookies certainly presents an obstacle but it’s also an opportunity for crafty advertisers

By Sean Cotton · 09 Mar 2021

Industry

2021 Will be the year brands make winning experiences out of remote interactions

Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021

By Donna Tuths · 03 Mar 2021

Industry

SEO in 2021: What your organization’s executives and senior leaders must know

Merkle Inc.'s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the…

By Eryck Dzotsi · 25 Feb 2021

Industry

The Panda anniversary and what we desperately must remember about search

Celebrating 10 years of Google's web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging…

By Kevin Mullaney · 24 Feb 2021

Industry

Eight platforms helping small businesses in digital transformation

A list of online tools that are easy enough to master, affordable for modest monthly budgets, and will propel your business towards…

By Ann Smarty · 17 Feb 2021

Industry

The content renaissance: More than the demise of cookies

Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.

By Eugene Cherny · 16 Feb 2021

Industry

Five ways to use machine learning in digital marketing

Intelligent machine learning applications can be used to increase the outcomes of digital marketing implementations.

By Birbahadur Kathayat · 12 Feb 2021

Industry

Solving the agency search intelligence gap

How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media…

By Ian O’Rourke and Stephen Davis · 09 Feb 2021

Industry

Leveraging customer data and AI to drive ecommerce growth in 2021

Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year

By Tracey Ryan O’Connor · 01 Feb 2021

Industry

Five ways to use VPN in digital marketing

Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure

By Juta Gurinaviciute · 01 Feb 2021