Industry
7 content marketing stats you need to know for 2019
The Content Marketing Institute released their 9th annual survey of top trends for content marketers worldwide. Here are the top 7 stats to stay ahead.
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?
Amazon emerges as search advertising powerhouse
Amazon's search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who've already signed on to participate in Tim Berners-Lee's efforts to create a contract for the web.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant
Earlier today thousands of Google employees across the world walked out of their offices in protest against sexual harassment and discrimination. We take a closer look at what the ‘five real changes’ demanded by staff will entail for the search giant.
10 fun facts (and a typo) from the original Google paper by Larry and Sergey
Fun fact #1: "Wow, you looked at a lot of pages from my web site. How did you like it?" - people encountering a crawler for the first time. This and other quality snippets pulled from the original paper presenting Google in 1997.
Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)). We dive into what that really means.
Yandex: Beating Google in Europe’s biggest internet market
Yandex has reasserted its dominance over Google in the Russian market. It has a presence in other countries too and is branching out into numerous other tech verticals. A look at search in Russia and what Yandex is doing well to solidify its position.
Why search marketing matters in 2018
Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you found.
