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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Latest in Industry

Top three marketing trends for the COVID-19 era

If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are. 

By Nick Chasinov · 26 May 2020

Industry

How search giants are helping spread COVID-19 awareness

SignatureWEB's SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19…

By Michael McManus · 14 May 2020

Industry

How influencer marketing can survive the oncoming recession

Impact's Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to…

By Molly Young · 13 May 2020

Industry

Five digital marketing tips for freelancers

As freelancers, it’s up to you to promote your freelance business. Digital marketing tips to help you handle it like a pro.

By Lauren  Minning · 08 May 2020

Industry

Social media influencers fight back the Coronavirus disruption

Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn…

By Evelyn Johnson · 01 May 2020

Industry

COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?

Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt…

By Ian Orekondy · 28 Apr 2020

Industry

Ultimate guide to video marketing on YouTube

A comprehensive video marketing guide that outlines everything you need to know for success on the world's second most popular search engine,…

By Ronita Mohan · 27 Apr 2020

Industry

Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business

Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.

By Jacqueline Dooley · 23 Apr 2020

Industry

Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

Fractl's Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other…

By Amanda Milligan · 21 Apr 2020

Industry

How to keep your marketing teams productive, remotely

InternetMarketingNinjas' Ann Smarty shows how to keep your marketing teams productive during the COVID-19 induced remote working environment.

By Ann Smarty · 20 Apr 2020

Industry

COVID-19 and its impact on ad spend

Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the…

By Roman Daneghyan · 16 Apr 2020

Industry

Six ways AI is revolutionizing ecommerce

Global revenue from AI will reach $36 billion by 2025. A lot of that's because of the contribution of AI in empowering ecommerce…

By Joydeep Bhattacharya · 15 Apr 2020

Industry

10 ways SEO will lead companies through COVID-19 business recovery

BrightEdge's founder and CEO, Jim Yu shares how to use SEO to protect, pivot, and prepare for post-pandemic success.

By Jim Yu · 14 Apr 2020

Industry

Challenges of remote work during COVID-19: Talking with nomad marketer Jason Barnard

With the COVID-19 lockdown, remote working for many people is new, difficult, and perhaps scary. Karina Tama, founder of Senior Care Clicks…

By Karina Tama · 13 Apr 2020

Industry

Gain visibility with Google’s unified mobile search

Productsup's Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.

By Chris Dessi · 08 Apr 2020

Industry

How lead nurturing can help maximize your digital sales

Right from contextual communication to encouraging referrals, there are tons of benefits your business can get by lead nurturing. Co-founder of Ally…

By Abhishek Shah · 08 Apr 2020

Industry

The best-kept secret to maintaining and defending the top spot with paid search

Pumping more money is not the solution. BrandVerity's CEO helps you learn the essential techniques to maintain your position one in paid…

By Dave  Naffziger · 07 Apr 2020

Industry

How dark UX patterns are ruining brand loyalty among UK consumers

Have you ever found yourself subscribed to a newsletter you never actually subscribed to? That's part of the dark UX patterns. Dig…

By Xigen · 07 Apr 2020

Industry

Faster pages, stronger sales: Optimizing ecommerce site speeds

For online retailers, the abandoned site/cart problem has many factors. Smart ways to optimize the speed of your ecommerce site and prevent…

By Jimmy Duvall · 03 Apr 2020

Industry

Consumers go to YouTube for uplifting content during COVID-19

Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more.

By Channel Factory · 03 Apr 2020

Industry

Realising when and how to hire a CRO expert

There's a lot of talk around conversion rate optimization, how do you know it's time to get help? Details you need to…

By Luca Tagliaferro · 02 Apr 2020

Industry

Coronavirus and the paid search sector: How businesses are gearing up to come out the other side

How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives…

By Luke Richards · 01 Apr 2020

Industry

Guide to get started with your ecommerce business

COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.

By Avalara · 31 Mar 2020

Industry

Search specialist shares five ways to adapt your search strategy in uncertain times

An expert's view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during…

By Paul Norris · 27 Mar 2020

Industry

Hitchhiker’s guide to the end of the third-party cookie as we know it

Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their…

By Matt Moore · 24 Mar 2020

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