Industry.
Boost Search Traffic Conversion Rates with Post-Click Marketing
How does a small business owner boost conversion rates without spending big bucks? Here's an SEO and PPC DisneyWorld example of that's…
Highlights from the SEW Blog: April 7-11, 2008
Featured posts to the Search Engine Watch blog in the past week.
Yahoo! Slurp 3.0 Replaces Yahoo! Slurp Search Engine Crawler
The official launch of the new version of Yahoo! Search crawler comes as no surprise to members of Digital Point forums, readers…
Rubicon Enters Free Ad Server Arena
Rubicon is the next ad serving company to enter the free services arena, the company announced. “Ad Network Ad Server is compatible…
Microsoft To Use Domain Age in SEO Ranking
Our industry’s leading authority on search patents Bill Slawski found another interesting patent submission. Apparently Microsoft is looking at, if not using,…
UK Govt. Want To Flog Floggers
The UK will roll out a new set of advertising and marketing regulations May 28th. The Consumer Protection from Unfair Trading Regulations…
Changes to Yahoo Updates Noticed
Just over a week after changes to Google SERPs were seen, over at Webmaster World, forum participants are noticing some changes going…
Verizon Chooses AOL’s Platform-A for Online, Mobile Web Advertising
Verizon has chosen AOL’s Platform-A for its online and mobile advertising inventory. Platform-A will account for all of Verizon’s online inventory and…
SEW Experts: Content Ad Campaign Keyword Strategy Revisited – Part 2
A keyword-targeted content ad group’s keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of…
Search Engine Forums Spotlight: April 11, 2008
Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.