Industry.
Personalization Helps Amazon Prevail
It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to…
How to Use Google’s New Customer Match Feature
The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool…
France Rejects Google’s ‘Right to Be Forgotten’ Appeal
Having appealed France's "right to be forgotten" ruling, Google was rejected on the grounds that the company only delinked regionally, rather than…
Repeated Spammers to Get Harsher Penalties From Google
Though Google hasn't explicitly said how repeated spam violators will be punished, the company said multiple violations "may make a successful reconsideration…
6 Essential Research Studies That Marketers Shouldn’t Miss
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build…
Inside the Mind of the Small Business Owner
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of…
Digital PR on Steroids: How to Guarantee Campaign Success
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute…
Google Found Guilty of Stifling Russian Competition
Per an anti-trust complaint filed by Yandex, Google has been found guilty of preloading Android devices with its own apps and banning…
Could Siri-Enabled Apple TV Reduce ‘Second Screen’ Viewing?
That probably won't happen, according to industry experts. However, integrating Siri into TV will probably result in Apple fine-tuning its voice recognition…
Why Did Google Choose ABC.XYZ for the Alphabet Domain Name?
What is in a domain name? Rather than using one of its many top level domain options, Google took a different approach…