Industry.
SEW Experts: Yahoo’s Suicide Pact with Google
Who cares if Yahoo outsources its search advertising to Google? You should. In today’s Searching for Meaning column, “Yahoo’s Suicide Pact with…
SEW Experts: Uncovering Site Problems for Landing Page Optimization, Part 2
Web analytics on your Web site can help you uncover and prioritize potential site problems. In today’s By the Numbers column, “Uncovering…
The Big Picture — Well-Rounded SEM for SMBs, Part 3
In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in…
Google Officially Introduces Ad Planner
Earlier today, we brought you news of Google’s new media measurement tool. The official announcement has been published on the Inside Adwords…
Conversion Optimizer Now Supported by Adwords Editor and API
Google’s Conversion Optimizer was released in January and was designed to streamline the AdWords bidding process. Now, Google has announced that the…
Yahoo’s Urban Mapping License to Aid Geographic Targeting
Yahoo! has licensed Urban Mapping’s Urbanware: Neighborhoods, which contains data for 40,000 neighborhood boundaries covering more than 2,000 U.S. cities and towns.…
Google to Unveil Media Planning Tool
Google is planning to launch a media planning tool which will aid advertisers in targeting audiences, according to published reports. The tool…
Advertising Placements by Industry and Top Sponsored Links, May 2008
The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links.
SEW Experts: Combine Freshness and Links for Long-Term Results
Fresh content will help you achieve top rankings right away, and help your Web site become an “authority” site. But fresh rankings…
SEW Experts: The Big Picture — Well-Rounded SEM for SMBs, Part 3
In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in…