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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

SEW Experts: Press Releases and Search Engine Optimization

Issuing press releases without regard for SEO is a wasted opportunity. In today’s organic search engine optimization column, “Press Releases and Search…

By Kevin Newcomb · 28 Jul 2008

Industry

SEW Experts: When’s an Outage More than Just an Outage?

In SEO for major sites, one of the most overlooked factors is uptime. In today’s enterprise search marketing column, “When’s an Outage…

By Kevin Newcomb · 28 Jul 2008

Industry

SEW Experts: Google’s Sergey Brin on Local Mobile Search

In 2005, O’Reilly proclaimed it the “Year of Local Mobile Search,” but that didn’t work out. In today’s Search Engine WarGames column,…

By Kevin Newcomb · 28 Jul 2008

Industry

SearchDay: More Killer Keyword Techniques: Personas and Buckets

Today's search engine marketing news and opinion: More Killer Keyword Techniques: Personas and Buckets; Cuil New Search Engine Launches; and more.

By Kevin Newcomb · 28 Jul 2008

Industry

China’s Sohu.com Posts 600% Jump in Profit

Chinese internet portal Sohu.com has announced $40.2 million in second quarter profit, up 600% over the same quarter in 2007. The news…

By Nathania Johnson · 28 Jul 2008

Industry

Microsoft’s Navic Networks Partners with Mediabrands

Microsoft’s recently acquired Navic Networks has announced a new partnership with Mediabrands, a new group of four companies: Initiative, Universal McCann, MAGNA…

By Nathania Johnson · 28 Jul 2008

Industry

Liana Evans of KeyRelevance on social media optimization (SMO)

One of the people that you will want to hear speak at SES San Jose is Liana Evans of KeyRelevance. Li is…

By Greg Jarboe · 28 Jul 2008

Industry

Cuil New Search Engine Launches

Cuil, pronounced “cool,” has officially launched. All the kool kids are talking about it. The question is whether anyone will use it.…

By Kevin Heisler · 28 Jul 2008

Industry

SEW Experts: More Killer Keyword Techniques: Personas and Buckets

Successful PPC advertising campaigns are composed of perfect keyword lists, ads and landing pages. In today’s Profitable PPC column, “More Killer Keyword…

By Kevin Newcomb · 27 Jul 2008

Industry

SearchDay: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy

Today's search engine marketing news and opinion: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy; The Local Advertiser of Today and Tomorrow; Microsoft's BrowseRank…

By Kevin Newcomb · 25 Jul 2008