Industry.
RushmoreDrive IAC Search Engine Will Give Away Range Rover
Billing itself as a “Super Search Engine,”IAC’s RushmoreDrive.com has announced a 2009 Range Rover Sport Sweepstakes. RushmoreDrive.com, the new search engine for…
Randy Pausch Last Lecture: Advanced Education for Search Marketers
Randy Pausch delivered the “Last Lecture” after he learned that he’d developed terminal pancreatic cancer. His video became an Internet sensation, with…
Microsoft’s BrowseRank Aims for Better Results than PageRank
While Google is busy rolling out a PageRank update, Microsoft is researching what they hope will be the next big thing in…
Microsoft Moves on from Yahoo Again; Talks Internal Search Innovation
After the latest round of attempted negotiations with Yahoo and investor Carl Icahn, Microsoft is once again saying that it is moving…
Google PageRank Updates to Roll Out Soon
Google’s head of web spam, Matt Cutts, has announced that updates to PageRank will be visible in the coming days. Cutts also…
SEW Experts: The Local Advertiser of Today and Tomorrow
Local advertising is a key component of any vertical search marketing strategy. In today’s vertical search column, “The Local Advertiser of Today…
SEW Experts: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
Bidding on trademarked kewyords may bring big conversions, but the strategy is often perceived to carry a grand amount of legal trouble…
Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms.
Microsoft and Facebook Enter Into Search Partnership
Microsoft Senior Vice President Satya Nadella announced at the company’s financial analyst meeting that their partnership with Facebook has been extended to…
SEW Experts: Link Building with Customers
When it comes to link building, a great source for links might be right under your nose! In today’s link building column,…