Industry.
SEW Experts: How Long Should My Landing Page Test Run?
What’s the right length for a landing page optimization test? In today’s By the Numbers column, “How Long Should My Landing Page…
SEW Experts: Woohoo for Yahoo
Even after the vote re-count, a majority of shareholders voted Yahoo’s board in, and Carl Icahn settled for the right to propose…
Planet Google – Everything You Always Wanted to Know
There’s one book every search engine marketer will be reading this fall: Planet Google: One Company’s Audacious Plan to Organize Everything We…
Dogpile.com and Petfinder.com Agree to Search Partnership (Plus, Tell Us Your Pet Story!)
Infospace’s Dogpile.com has been selected as the search partner for Petfinder.com. Additionally, the partnership will see both parties producing and promoting widgets…
Yahoo’s Right Media Exchange to Feature LucidMedia Contextual Advertising
Today, Yahoo announced that Right Media Exchange will feature LucidMedia’s patented ClickSense contextual advertising. The targeted ad solution has been testing since…
SES Awards Finalists Announced
Search Engine Strategies today named 43 search engine marketers as finalists for the SEM conference’s first annual SES Awards. The 16 winners…
Yes, There is a New Yahoo Update
If you’re noticing changes in your Yahoo rankings, you’re not alone. Yahoo has released an update to their search index. The last…
Will Yahoo Be Counting Hanging Chads?
With so much disappointment in the Yahoo board among shareholders, how did Chairman Roy Bostock and CEO Jerry Yang manage to get…
Increase Web Site Conversions with the Scientific Method
It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry…
SEW Experts: Top SEO Firms Paid for by the Following…
Our industry still has a lot of growing up to do. Participating in advertising programs masquerading as objective ratings services is not…