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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Latest in Industry

Defining value stream management for SEO business owners

With business stakes sky-high, learn to prioritize software innovation and ensure value delivery with value stream management for your SEO agency.

By Connie Benton · 11 Aug 2020

Industry

Seven brand health metrics and how to measure them

Struggling to figure out where your brand's strengths and weaknesses are? This article will help understand and measure all common brand health…

By Aleh Barysevich · 24 Jul 2020

Industry

How to use trending keywords from current events in content marketing

Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results.

By Gregg Schwartz · 23 Jul 2020

Industry

Guide: How to effectively incorporate customer journey mapping into your marketing strategy

A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.

By Connie Benton · 14 Jul 2020

Industry

Marketing strategies during COVID-19 times

We discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.

By Evelina Brown · 13 Jul 2020

Industry

Five Google Trends charts that show the impact of COVID-19

As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate strategic insights.

By Jason Tabeling · 09 Jul 2020

Industry

How audience insights can improve your campaign’s bottom line

Blueclaw's Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.

By Natalia Sketchley · 08 Jul 2020

Industry

If you think you’re link building, you’re doing it wrong

Founder and CEO of Organic Growth, Kevin Carney discovered many link building golden nuggets after interviewing 39 people with titles from Marketing…

By Kevin Carney · 07 Jul 2020

Industry

Interview with Lior Davidovitch, the founder of PUBLC

PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain…

By Kamaljeet Kalsi · 03 Jul 2020

Industry

The three most critical marketing metrics to measure right now

Credly's VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.

By Adam Masur · 02 Jul 2020

Industry

Nine tips to increase the average order value (AOV) of your ecommerce store

Know what average order value (AOV) is through a simple formula. Tips to increase the AOV of your own ecommerce store and…

By Kevin Payne · 24 Jun 2020

Industry

Ecommerce marketing this Independence Day will be tricky: Four must dos

Evelyn Johnson discusses how businesses need to stay sensitive to peoples' sentiments as they try to drive their ecommerce marketing campaigns home.

By Evelyn Johnson · 23 Jun 2020

Industry

Top five B2B digital marketing tips during COVID-19 times

Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.

By Dan Marshall · 19 Jun 2020

Industry

How to turn your customer feedback into a driving force for your product

Maria Kazakova, reputation manager at SE Ranking, shares insights on how customer feedback can help you grow a product and build a…

By Maria Kazakova · 18 Jun 2020

Industry

How to manage a high-performing content marketing team

Kevin Payne shows you the exact steps and tips to build and manage your own high-performing content marketing team.

By Kevin Payne · 16 Jun 2020

Industry

The ongoing race between ad blockers and ad tech: Who’s winning?

Even though ad blockers no longer dominate the headlines, if not handled properly, they still pose threats to publishers’ and advertisers’ revenues.

By Ivan Guzenko · 15 Jun 2020

Industry

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and…

By Ivan Guzenko · 12 Jun 2020

Industry

How a digital publisher monetized 8X more in one month with WordPress scaling strategies

DevriX Team scales a WordPress-based publishing platform more than eight million user sessions monthly to maximize monetization 8.5 times.

By Mario Peshev · 11 Jun 2020

Industry

Chaotic communication: COVID-19 is rewriting our cultural rules of connection

Open Mind Strategy's Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully…

By Megan Routh · 11 Jun 2020

Industry

Digital marketing during COVID-19 times: Data-driven insights

The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat's VP of Marketing shares fresh statistics from…

By Eugene Lata · 10 Jun 2020

Industry

Correlating online behavior to pandemic events and accelerating future digital

Andy Betts shares BrightEdge search insights that highlight how marketers can prepare for new digital normalities.

By Andy Betts · 09 Jun 2020

Industry

Online reputation management: Seven steps to success

Get hold of online conversations around your brand. This article covers online reputation management step by step, giving you specific guidelines to…

By Aleh Barysevich · 03 Jun 2020

Industry

How the global lockdown is changing user behavior and digital consumption

People have become more open to video content, online shopping, e-learning, and more. Observations of how global lockdown is changing user behavior.

By Catherrine Garcia · 01 Jun 2020

Industry

Five quick ways to speed up your ecommerce conversions

75% of people do not return to abandoned carts. Fortunately, there are techniques to reduce cart abandonment and increase ecommerce conversion rates.

By Joydeep Bhattacharya · 28 May 2020

Industry

The perfect SEO recipe to survive COVID-19 and the May core update

Award-winning digital agency, MintTwist's SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update.…

By Sergio Arboledas · 27 May 2020

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