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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Is Your SEM Truly Looking at Search Holistically?

To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions…

By Chris Boggs · 10 Oct 2008

Industry

Search is Not Enough

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component…

By William Flaiz · 10 Oct 2008

Industry

The New Era of Travel Affiliate Marketing

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage…

By Elisabeth Osmeloski · 10 Oct 2008

Industry

Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22

Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in…

By Nathania Johnson · 10 Oct 2008

Industry

SEW Experts: Search is Not Enough

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component…

By Kevin Newcomb · 09 Oct 2008

Industry

SEW Experts: Is Your SEM Truly Looking at Search Holistically?

To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today’s Search Marketing Crossfire…

By Kevin Newcomb · 09 Oct 2008

Industry

SEW Experts: The New Era of Travel Affiliate Marketing

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage…

By Kevin Newcomb · 09 Oct 2008

Industry

Google CEO Calls Internet “Cesspool”

Google CEO Eric Schmidt must love controversy. In a speech to magazine executives Wednesday he called the internet “a cesspool”, AdAge reported.…

By Frank Watson · 09 Oct 2008

Industry

SearchDay | My Wife, the Editor

Today's search engine marketing news and opinion: My Wife, the Editor; MySpace for Online Learning and Marketing Tools; Search Engines Top Source…

By Kevin Newcomb · 09 Oct 2008

Industry

Google Stock Downgraded to Hold; Local.com Authorizes Stock Repurchase Program

Soleil Securities has downgraded Google stock (GOOG) from “buy” to “hold.” Their reasoning is that ad-driven companies will see a slowdown to…

By Nathania Johnson · 09 Oct 2008