Industry.
Google Webmaster Central Updates Include API Settings and Crawl Error Sources
Google Webmaster Central has released a couple of updates: one to the API settings and one to the crawl errors feature. Here’s…
Yahoo Sets Q3 2008 Earnings Call for Tuesday, October 21, 2008
With shares dipping below $13 last week and yesterday’s rally only boosting the price to $13.49, Yahoo’s third quarter earnings will be…
SEW Experts: Where’s The ROI?
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much…
SEW Experts: Are You Measuring SEO Success Correctly?
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn’t happen anymore. SEO success should…
SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is…
AdWords Conversion Optimizer Releases New Eligibility Requirements
AdWords Conversion Optimizer has new eligibility standards that should make it easier for more people to use the tool. Now, if you’ve…
Yahoo Updates Contextual Advertising Solution
Yahoo has updated its contextual advertising solution, Content Match. They say you won’t notice cosmetic changes, but what you will notice is…
Google Prepares iPhone Ad Options
Google is preparing for the launch of their iPhone ad options, according to AdWeek. Several ad agencies have been given previews of…
SEW Experts: Reading the Tea Leaves: Interpreting Keyword Reports
Once enough data has accumulated, it’s important to run reports and take action based on the data. In today’s Profitable PPC column,…
SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing;…