Industry.
The natural evolution of digital for brands: becoming more human
With the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction…
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Just 36% of people entering the tech industry are women
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions.
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin…
12 companies hit with a Google manual penalty
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12…
What’s next for Adblock Plus and its Acceptable Ads Platform?
Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business.
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who…
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to…