Industry.
Word of a Yahoo! Toolbar for Mac Users
On the heels of their just released Yahoo Toolbar for Firefox, we just read a report by O’Reilly blogger Nat Torkington that a Yahoo Toolbar for Macintosh is…
Interview With Ask Jeeves On Search
Mike Grehan has an interview up with Jim Lanzone, senior vice president of search properties at Ask Jeeves and Apostolos Gerasoulis, founder…
a9 Has Patent Application Published
InternetNews.com reports that a9 (an Amazon subsidiary) hopes to have some its technology patented. The U.S. Patent and Trademark Office recently published…
Ask Jeeves & New TV Ads
As noted earlier, Ask Jeeves has embarked on a television campaign to promote its service. Must-See Jeeves from the Ask Jeeves Blog…
FindWhat’s Q4 Earnings Flat
Pam Parker’s Clickz article, FindWhat Blames Low Growth on Quality Control, takes a look at FindWhat’s recently announced Q4 2004 numbers and…
Who are those Guys?
Gary mentions three distinguished researchers in his post below. We’ve previously featured the work of two. Gary conducted a fascinating three part
The Networking Effects of the Web
Each year, prior to the World Wide Web Conference, I spend time compiling some of search-related papers and panel overviews that are…
The Art of Forecasting Paid Search Budgets
Budgeting a paid search campaign can be challenging. First, you need to decide which terms to bid on, and then how aggressively…
MSN Search’s Viral “MSN Found” Campaign
MSN Search has a new “viral” ad campaign called MSN Found that revolves around some fictional bloggers, as MSN Search Finds Viral…
AOL Unveils New Local Search Service
AOL has just released their new local search service, AOL Local Search. It’s available to both AOL subscribers and web users. This…
Forecasting Paid Search Traffic
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently…
Google Goes to the Movies
Google has just launched a search “shortcut” to help users access local movie showtimes (U.S. only), film info, and reviews. The service…
Calling for Conversions
Pay per click advertising campaigns are great, if you have a web site with a landing page, product offerings and other meaningful…
Combating Click Fraud, Trademark Infringement and other Search Engine Nasties
Lurking in the shadowy regions of the web are all manner of scoundrels bent on promoting their web sites at the expense…
Lycos Offers Dating Meta Search
Looking for that perfect partner? Lycos Dating Search now up in beta lets you meta search for across popular dating and matchmaking…
MSN Search Partners With American Mensa
MSN Search has teamed up with the American Mensa high IQ society to help promote the service. American Mensa now sports an…
Yahoo Increases Size of Image Database, New Features Added
Yahoo! has just announced an increase in size to their image database. According to the company Yahoo! Images now contains more than…
Search Engines and Legal Issues
A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You…
Click Fraud A Worry For Most; Confirmed Problem For Many
Stats from SEMPOshows those concerned over click fraud far outweighs those who have seriously tracked it happening. However, a significant number have…
Your Phone Number On Google & Other Search Engines
Yes, Google has (as others do) a phone number search service, as we’ve written before. Still, it can be a shock to…
Picsearch Powers MSN’s Image Search Database
“Official” word today that Picsearch is powering the image search database at MSN. Again, this is just an official announcement. Picsearch has…
Gmail Sending Direct Invites
Like some others, I was surprised to get an email notice from Google last week telling me I could have a Gmail…
Pay-Per-Call: A New Avenue for Search Marketers
Local search in the U.S. is hot, but nearly 14 million companies—most of them small-to-medium sized businesses—are missing the local search marketing…
New SEMPO Board To Be Announced Soon
I’d mentioned earlier that SEMPO’s elections for new board members had finished. So when will the winners be announced? SEMPO tells me…
SMA-UK Gets Formal, Calls For Elections; SMA-NA & SEMPO To Meet Next Month
SMA-UK is moving ahead with becoming a formal organization, complete with an elected board. The group for UK search marketers began organizing…
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