Industry.
Google AdWords to Update Conversion Metrics in New Interface
Google AdWords has slowly been rolling out and expanding the beta version of their new interface. Now with the beta interface is…
SearchDay | Trademark: The Next Generation
Today's search engine marketing news and opinion: Trademark: The Next Generation; Operating Web Sites in Multiple Countries; comScore Releases Surprising Twitter Statistics;…
Trademark: The Next Generation
Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first…
Google Adds Color Filter to Image Search
Google has added a handy color filter to its image search. Simply conduct the search and then look for the color box…
NADAguides.com Offers Comprehensive Car Search Tools
NADAguides.com has completed the development of its comprehensive car buying tools. The tools are designed to be intuitive to the research, decision-making…
Operating Web Sites in Multiple Countries
Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each…
AOL’s Platform-A Promotes Mark Ellis to EVP of Sales
AOL Platform-A has been going through some big management changes. Recently, they named ex-Googler Tim Armstrong as their CEO. Today, AOL is…
SearchDay | Don’t Overlook Local Search Opportunities
Today's search engine marketing news and opinion: Don't Overlook Local Search Opportunities; Lassoing Your Loss Leaders; FriendFeed Launches Real-Time Design in Beta;…
Lassoing Your Loss Leaders
Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the…
AutoTrader.com Sees Record Traffic in March 2009
16.07 million unique visitors checked out AutoTrader.com in March, a record for the vehicle search site. Traffic was up 2 million from…