Industry.
What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the…
Test your knowledge! The Search Engine Watch Easter trivia quiz
Happy Easter, Search Engine Watch readers! In honour of the season, we have put together a light-hearted search trivia quiz to test…
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off…
How can marketers optimize for Google’s new “similar items” feature?
Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items…
Google launches Fact Check in search results worldwide
After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work,…
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week,…
The future of voice search: “Ubiquitous and seamless”
These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved…
5 easy ways to launch a local email marketing strategy
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to…
Google Chrome SSL certificate proposal could affect millions of websites
Millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as…
Study: Why do marketers still struggle with innovative search tactics?
A new study commissioned by Microsoft's Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t…