Industry.
Google adds rich results for podcasts to SERPs
On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results.…
A visual history of Google SERPs: 1996 to 2017
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products…
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing…
Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we've taken a hands-on…
Four collaboration tools to bring your marketing efforts to a new level
The internet has given us the ability to work with people around the world and there are a few powerful tools that…
Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?
As Google’s index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our…
Three reasons for companies to consider using .brand TLDs
On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about…
Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by…
Make no mistake: content errors harm your brand and SEO
How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand's reputation.
Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove…