Industry.
B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.
The rise of vertical search engines
The recent antitrust case against Google opens the door for specialized search engines that serve businesses and niche industries.
Internal communication plan: How SMB marketing teams can achieve growth
Eight great tips to improve your SMB digital marketing team's internal communication plan and optimize successful outcomes.
What’s left when the cookie goes away?
Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. President of StatSocial, discusses how the…
Five fears of channel owners: What spooks you about creating your own CTV app?
In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. Spooky enough for a proper Halloween…
How 5G will pave the way for mobile app innovation
Digital Turbine Media's Executive Vice President shares the top six trends to expect as 5G covers the country.
How to create a consistent omnichannel customer experience
With competitors nipping at your heels, your customer experience quality is vitally important. Here's how to make it great across every channel.
CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird
We caught up with Moz’s CEO, Sarah Bird to uncover emerging trends in the search scape, SEO, audience behaviors, and a lot…
Optimizing the browser long tail across platforms, devices, and countries
Cloudinary's VP of Marketing discusses how to optimize at a global scale to increase audience engagement.
BrightEdge launches market insights and shares updates on new purchasing behaviors
Marketers are looking for a robust view of their macro market and to act on micro opportunities. More on how market insights…
Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis
Case study of how Wildgoose used a great SEO strategy to reposition its online business and transform a 62% YoY sales drop…
Top 15 Chrome extensions for social media marketers
From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.
Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?
Which of the fresh Google ranking factors will actually influence SEO practice, and which will fade away? Find out in this article.
How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here,…
Are search engines dead in China?
Users are moving away from traditional search engines towards in-app search on the giant Chinese platforms. Is this the end of the…
Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network
TikTok has taken the marketing world by storm with personalized content and unique design. Three algorithm features are making it the marketing…
Transforming advertisement and graphic design through AI
AI has entered new industries like advertising and graphic designing recently and its role in these two industries is discussed in detail…
How to use super-resolution and improve onsite image quality
There are pros and cons to super-resolution, but if it makes sense for you, here’s a step-by-step guide on how to implement…
App store optimization success: Top five KPIs you must measure
Top five leading metrics that you need to measure App Store Optimization (ASO) success, user engagement, user retention, and business conversion.
Five content promotion strategies SaaS marketers should implement today
Having a content promotion strategy is essential to build your content marketing success. Try out these five tactics to give your content…
Top five tips to use Twitter’s new Voice Tweets feature
Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s…
What the commoditization of search engine technology with GPT-3 means for Google and SEO
LinkGraph’s CTO, Manick Bhan predicts that with GPT-3 technology, the biggest disruption to Google search may soon be on the horizon.
Google search trends: People are in search for connection during the lockdown
We’ve done some analysis of Google Trends data to see what people have been searching for during the pandemic.
SEO in the second half of 2020: Five search opportunities to act on now
Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and…
What will make your brand stand out on LinkedIn in 2020?
LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how…
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