Industry.
Bing’s Conversion Rates are Awesome; Volume, adCenter, and Agency Relations Not So Much
Today I had the great privilege of meeting with Bing Director Stefan Weitz and local search marketers here in Raleigh, NC. There…
Is Google the Lazy Man’s Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time…
SearchDay | Measuring Success — How Deep Do You Go?
Today's search engine marketing news and opinion: Low-Hanging Fruit for Content Promotion & Links; The Art of the Landing Page; Building Trust…
Google Enterprise Labs Launches Side-By-Side Search Tool
If you’re using Google Enterprise to fuel your search, then a new feature can help you tweak the search results you’re getting.…
The Number One Google Killer: Google
Have you noticed lately that Google wants to keep connecting all of your logins on various products together? You’re not alone. Have…
Assert Ownership Over Your Online Identity with PeoplePond Profile
One of the new exhibitors at SES San Jose 2009 was PeoplePond. The company offers a unique Internet service that provides personal…
Google Chief Economist Says Conversion Rate Doesn’t Vary Much by Ad Position
Google’s Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion rate. Their conclusion…
Building Trust is Key to Great Global Search Marketing
Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and…
People Still Talking About Charlene Li Keynote at SES San Jose 2009
Almost a week later, people are still talking about the Charlene Li keynote at SES San Jose 2009. It was entitled, “How…
SearchDay | Performance-Based Pricing for SEO?
Today's search engine marketing news and opinion: Performance-Based Pricing for SEO?; Don't Be That Site -- You Know the One; Google Plans…