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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

10 Takeaways from the state of SEO survey

We explore the top 10 takeaways from the survey data - think of it as a TLDR version of data collection from…

By Stuart Shaw · 16 Sep 2019

Industry

How to lead SEO teams and track its performance effectively: Experts’ tips

Leading an SEO team is not an easy task. Nine industry experts share how to effectively guide your SEO team and assess…

By Inna Yatsyna · 13 Sep 2019

Industry

SEO is a team sport: How brands and agencies organize work

I interviewed 31 people, from Content Specialists to SEO Directors, and CEOs to ask them about how teamwork and workflow affect SEO…

By Kevin Carney · 12 Sep 2019

Industry

How to pitch to top online publishers: 10 Exclusive survey insights

We surveyed 500+ online writers and editors from the New York Times, CNN, Cosmopolitan, and Mashable. 10 key insights to pitch to…

By Domenica D'Ottavio · 26 Aug 2019

Industry

Five search reports for ecommerce you can pull now to prep for Q4

For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now…

By Lauren Crain · 06 Aug 2019

Industry

Google + Amazon: Data on market share, trends, searches from Jumpshot

"We know Amazon and Google are big, but in reality many of us still underestimate them." Jumpshot's Head of Insights shares data…

By Kimberly Collins · 01 Aug 2019

Industry

Two simple behavioral levers to improve your link building efforts

There are only two broad strategies to improve your link building effectiveness, both of which come from a framework using BJ Fogg’s…

By Alex Birkett · 29 Jul 2019

Industry

How to set up Google Analytics annotations to show Google updates

With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google…

By Paul Lovell · 18 Jul 2019

Industry

Search engine results: The ten year evolution

Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your…

By Jason Tabeling · 10 Jul 2019

Industry

Five ways PPC customer support can help SMBs

The whole point of customer support is to understand your industry and business goals. Coaches meet you at your level of expertise…

By Kenneth Andrew · 05 Jul 2019