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The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,046 articles
Latest in Industry

SearchDay: Microsoft Withdraws Yahoo Offer; Yahoo Responds

Today's search engine marketing news and opinion: Double Conversions in One Month; Microsoft Withdraws Yahoo Offer; Cinco de Mayo; and more.

By Kevin Newcomb · 04 May 2008

Industry

Microsoft Withdraws Yahoo Offer; Yahoo Responds

Microhoo bid raised aloft; Google-Yahoo Kool-Aid quaffed. “No Mas” cried Ballmer’s Microsoft. Yahoo drank the Google paid search Kool-Aid to fight off…

By Kevin Heisler · 03 May 2008

Industry

SearchDay: Top 5 Non-SEO Ways to Increase Your Search Rankings

Today's search engine marketing news and opinion: Top 5 Non-SEO Ways to Increase Your Search Rankings; Avoid the Pitfalls of Mobile Marketing;…

By Kevin Newcomb · 02 May 2008

Industry

First Annual SES Awards for Best Search Engine Strategies

In celebration of Search Engine Strategies’ 10-year anniversary, SES San Jose 2008 will host the first annual SES Awards ceremony. The SES…

By Kevin Heisler · 02 May 2008

Industry

Top 5 Non-SEO Ways to Increase Your Search Rankings

Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability…

By Chris Boggs · 02 May 2008

Industry

Training Your Search Marketing Employees – Part 1

Your employees are the most important asset of your business. Once you've found and hired new employees, it's time to train them.

By Fionn Downhill · 02 May 2008

Industry

Live Search QnA Gets Updates

Microsoft’s Live Search team has announced updates to its answer feature, QnA. The updates to the service, still in Beta, are being…

By Nathania Johnson · 02 May 2008

Industry

Getting Cozy with Online Ad Formats

The SEO community has been a-buzz lately about standards. There’s the epic conversation going on about SEO standards. And then there’s the…

By Nathania Johnson · 02 May 2008

Industry

Yahoo-Google Deal is Imminent, So is Microsoft Decision

The Wall Street Journal is yet again providing Microhoogle scoops this morning. First up, Yahoo may announce a deal with Google to…

By Nathania Johnson · 02 May 2008

Industry

SEW Experts: Top 5 Non-SEO Ways to Increase Your Search Rankings

Contrary to what some search marketers may think, marketing is not all about search. In today’s SEM Crossfire column, “Top 5 Non-SEO…

By Kevin Newcomb · 01 May 2008

Industry

SEW Experts: Training Your Search Marketing Employees

Your employees are the most important asset of your business. Once you’ve found and hired new employees, it’s time to train them.…

By Kevin Newcomb · 01 May 2008

Industry

SEW Experts: Avoid the Pitfalls of Mobile Marketing

As with any emerging marketing medium, advertisers should try to learn from some of the key lessons of those who were willing…

By Kevin Newcomb · 01 May 2008

Industry

SearchDay: Social Media = Society’s Watchdog

Today's search engine marketing news and opinion: Social Media = Society's Watchdog; Budgeting Resources for SEO Link Building; Tweaking High Traffic Landing…

By Kevin Newcomb · 01 May 2008

Industry

Social Media = Society’s Watchdog

Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera…

By Erik Qualman · 01 May 2008

Industry

There Are No Free Links: Budgeting Resources for SEO Link Building

There's no such thing as a free link. The amount of time and resources to invest for link development depends on the…

By Justilien Gaspard · 01 May 2008

Industry

New Updates and Publishers for Yahoo! Buzz

Yahoo! Buzz updated with new features last night. Among them are: “Top Buzz” widget for any publishers interested in expanding their content…

By Nathania Johnson · 01 May 2008

Industry

Live Search Team Gives Insight into Product Search Updates

Recently, Microsoft updated the Product Search Experience, part of its Live Search offering. Now they’re giving insight into the specific updates included,…

By Nathania Johnson · 01 May 2008

Industry

Google Adwords: TV Ads for Everyone!

Google TV Ads have been in private beta since last summer, but now they’re groomed and prepped and available for U.S. customers.…

By Nathania Johnson · 01 May 2008

Industry

Microsoft Board Meets, Indicates Higher Bid for Yahoo

Late yesterday afternoon, the Wall Street Journal got word of a Microsoft board meeting. And ever since they reported the news, the…

By Nathania Johnson · 01 May 2008

Industry

SEW Experts: There Are No Free Links: Budgeting Resources for SEO Link Building

There’s no such thing as a free link. The amount of time and resources to invest for link development depends on the…

By Kevin Newcomb · 30 Apr 2008

Industry

SEW Experts: Social Media = Society’s Watchdog

Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera…

By Kevin Newcomb · 30 Apr 2008

Industry

Future of Search Marketing? Behavior-AOL

Search retargeting and post-click behavioral targeting is the future of search. The future’s here – now – with the launch of Platform…

By Kevin Heisler · 30 Apr 2008

Industry

Jerry Yang’s Anything-But-Silent Life

While many are saying how Jerry Yang seems to be silent on last weekend’s come-and-gone Microsoft ultimatum, his life is anything but…

By Nathania Johnson · 30 Apr 2008

Industry

Microsoft’s $1.5 Billion Plan to Retain Yahoo Employees

While we await the news of Microsoft’s next move in its pursuit of the unsolicited Yahoo acquisition, the Wall Street Journal has…

By Nathania Johnson · 30 Apr 2008

Industry

Google Analytics for Bloggers – Google Relaunches Measure Map

As Twitter microblogging captures the mainstream media’s imagination, Google Analytics has quietly relaunched Measure Map analytics for bloggers. Email invitations went out…

By Kevin Heisler · 30 Apr 2008

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