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SearchDay: Microsoft to Give Cash Back to Searchers
Today's search engine marketing news and opinion: Microsoft to Give Cash Back to Searchers; The Challenge of Mobile Web Analytics; Yellow Pages and Search; and more.
Microsoft Launches Live Search Cashback and Live Search Farecast
Yesterday Search Engine Watch broke the news that Microsoft Live Search would offer cash rebates to consumers who purchase products while searching…
Not Even a Little Evil
A top story from Ars Technica was making the rounds through Digg and Reddit yesterday, bashing Google for being a “little evil.”…
Search Engine Strategies Toronto Adds 3 Conference Sessions
Search Engine Strategies Toronto has just added three more conference sessions to the agenda. While attendees can only attend one of the…
Google Opens Up About Search Quality, Kinda
Google has secrets. Despite their promotion of open source, open spectrum, open mobile, and overall openness, they are not very open about…
Google Earth Gets Layer for News
Google Earth has a new layer: Google News. Writing on the Google LatLong blog, Brandon Badger, Product Manager said, “By spatially locating…
SEW Experts: The Challenge of Mobile Web Analytics
One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don’t do a…
Microsoft to Launch “Live Search Cashback”
The major Microsoft Live Search announcement scheduled for tomorrow will be the official launch of a new product: Microsoft Live Search Cash…
Social Media Marketing in an Enterprise Environment
Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations.…
Dear Lucky Winner: Yahoo-Google Inc. $900,000 Online Scam
Even if you truly believe you’ve won $900,000 in the nonexistent 2008 Yahoo/Google Award promotion, please do NOT respond to the following…
James Cameron Live on “Avatar” – His New 3-D Film
The theme of Microsoft Advance ’08 is “Connected Entertainment” — mobile, music, TV/video, gaming. The big Live Search announcement will be covered…
WebMD CEO Fights Off Google Health Virus with SEO
CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD.
WhiteFence.com: First Vertical Search Engine for Phone, Internet, TV, Utilities
WhiteFence.com is the first vertical search engine that enables people to search for the best values in 40 home service categories, including…
Google’s Mayer Reveals Search Advances Unveiled During “Factory Tour”
Yesterday, Google hosted a “factory tour” of their new search advances. Marissa Mayer, VP Search Products & User Experience, blogged about the…
SEW Experts: Don’t Hire a Butcher to do a Baker’s Job – Part 2
If SEOs are bakers, then Web site designers are the butchers of the search engine world. In today’s Organic Search Engine Optimization…
SEW Experts: WebMD CEO Fights Off Google Health Virus with SEO
CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD. In today’s Search Engine WarGames column,…
SEW Experts: Social Media Marketing in an Enterprise Environment
Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations.…
SearchDay: Taming the Placement-Targeted Campaign Beast
Today's search engine marketing news and opinion: Placement-Targeted Campaigns: Taming the Beast; Microsoft Puts New Yahoo Deal on Table; Search: The Next…
AOL Completes Bebo Acquisition
AOL has announced the completion of its acquisition of Bebo, a social network based in the UK. Bebo boasts an estimated 40…
Google Content Network Expands Ad Network
The Google Content Network has expanded its ad network to include new advertising partners. The new partners underwent a certification process to…
SEW Experts: Placement-Targeted Campaigns: Taming the Beast
Having trouble with Google AdWords placement-targeted campaigns? In today’s Content Advertising column, “Placement-Targeted Campaigns: Taming the Beast,” David Szetela shares the secrets…
Breaking: Microsoft Puts New Yahoo Deal on Table: Full Text
Microsoft (MSFT) released a statement on Sunday that it has made an alternative offer to Yahoo (YHOO) that wouldn’t entail a full…
Is The AOL Brand Associated With Old School Web?
Seems the folks over at Time Warner have finally realized that the AOL brand does not have any impact in the niched…
SearchDay: Google Sitelinks – The Good, the Bad, and the Ugly
Today's search engine marketing news and opinion: Google Sitelinks - The Good, the Bad, and the Ugly; Training Your Search Marketing Employees;…
Training Your Search Marketing Employees – Part 2
Advanced practitioners come to my agency with the skills in place to help grow my business. That's why I hire them. Because…
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