Industry.
SEW Experts: Implementation is the Name of the Game
Implementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site.In today’s organic SEO column,…
Professor Lawrence Lessig to Keynote at SES Chicago
Lawrence Lessig, a Professor of Law at Stanford Law School, will be giving the opening keynote at Search Engine Strategies Chicago on…
Google Learns to Navigate Washington the Hard Way
Google is finally starting to learn that the Schoolhouse Rock song, “I’m Just a Bill,” forgot to include the part about lobbying.…
Yahoo, Zillow to Cut Jobs
Yahoo and real estate search site are both planning to cut jobs. While Yahoo has been said to have a bloated work…
SEW Experts: Measuring a Text Ad’s Effectiveness
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality…
SearchDay | Measuring a Text Ad’s Effectiveness
Today's search engine marketing news and opinion: Measuring a Text Ad's Effectiveness; Social Search Site Scour Now Speedier; Google Learns to Navigate…
Google Accepting Gambling Ads in UK
As soon as Yahoo and MSN started accepting gambling ads, it was only a short time for Google to join them –…
SearchDay | Google’s New Tools for Site Link Strengthening
Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing…
Google’s New Tools for Site Link Strengthening
Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the…
Move Over George Soros Google Wants To Play In the Forex Space
Seems legendary investor George Soros, who supposedly made a billion dollars trading on the foreign currency exchange, will have some competition from…
Yahoo Updates Social Profiles, Adds Local SearchMonkey Apps to Default
Seems Google wasn’t the only one with some updates to release at the end of this week. Yahoo gets in on the…
Is Yahoo Being Undervalued by Wall Street?
Despite Yahoo’s decline in the search market as of late, some are beginning to cry foul, saying Wall Street is punishing YHOO…
A Bunch of Cute Little Updates to Google Properties (and the Algorithm)
Today, there are more updates to Google products than you can shake a stick at. So intead of writing a bunch of…
SEW Experts: Google’s New Tools for Site Link Strengthening
Both Matt Cutts and the Google Webmaster Central team recently turned their focus on helping sites address 404 error pages, which don’t…
SEW Experts: Making the Most of Your Local Search Marketing Dollars
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they…
SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad…
SearchDay | Landing Page Optimization: Guessing vs. Testing
Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and…
Google Q3 Revenue Increases 31% Year-Over-Year, Up 3% Over Q2 2008
Google beat Wall Street with its third quarter earnings, announced today. Their revenue is up 31% year-over-year and up 3% over Q2.…
Obama is Winning the Internet War
Election Day in the U.S. is fast approaching and it's anyone's guess who will win...or is it? Based on five key indicators…
Google Webmaster Tools Adds Hack Alert For CMS Programs
Google will be alerting sites to possible hacks of their CMS programs the Google Webmaster Central blog announced today. Nice addition guys.…
Zillow Unveils Automated Quote API
Real estate search site Zillow has released a new API for automated quotes. With the API, lenders can automate custom quotes to…
Google Releases Display Ad Builder
Following in MySpace’s footsteps, Google’s AdWords has released a display advertising builder. Now, you can create your own ad right in AdWords…
SEW Experts: Obama is Winning the Internet War
Election Day in the U.S. is fast approaching and it’s anyone’s guess who will win…or is it? Based on five key indicators…
SEW Experts: Content Promotion for Link Marketing
Even if your content is great and deserving of links, you won’t get very far if no one knows about it. The…
Average Search CPC Data by Category for September 2008
Cost-per-click data by vertical category in search in the U.S.
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