Industry.
Googloomy Times, Desperate Measures
Crashing markets, bank bailouts, and government investments in the private sector are the new norm. Let's take a closer look at what you can do to avoid being…
SEW Experts: Landing Page Optimization: Guessing vs. Testing
Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of…
SEW Experts: Googloomy Times, Desperate Measures
Crashing markets, bank bailouts, and government investments in the private sector are the new norm. In today’s Searching for Meaning column, “Googloomy…
Where’s The ROI?
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much…
SearchDay | Where’s The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It…
Google, Yahoo Trying to Work It Out with the DOJ
Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according…
Yahoo Begins Offline Advertising Campaign for Search
Yahoo is beginning an aggressive advertising campaign in order to get people to use it (again) for search. Expect to see display…
Health Web Site Wars Continue: HealthGrades Acquires Wrong Diagnosis
WebMD is apparently the target of yet another merger by 2 major health web sites. Last week, Revolution Health and Everyday Health…
Omniture Acquires Site Search and Merchandising Business from Mercado
Omniture has agreed to acquire the site search and merchandising assets of Mercado. Already a partner of Omniture, Mercado’s tools were previously…
Google Webmaster Central Updates Include API Settings and Crawl Error Sources
Google Webmaster Central has released a couple of updates: one to the API settings and one to the crawl errors feature. Here’s…
Yahoo Sets Q3 2008 Earnings Call for Tuesday, October 21, 2008
With shares dipping below $13 last week and yesterday’s rally only boosting the price to $13.49, Yahoo’s third quarter earnings will be…
SEW Experts: Where’s The ROI?
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much…
SEW Experts: Are You Measuring SEO Success Correctly?
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn’t happen anymore. SEO success should…
SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is…
AdWords Conversion Optimizer Releases New Eligibility Requirements
AdWords Conversion Optimizer has new eligibility standards that should make it easier for more people to use the tool. Now, if you’ve…
Yahoo Updates Contextual Advertising Solution
Yahoo has updated its contextual advertising solution, Content Match. They say you won’t notice cosmetic changes, but what you will notice is…
Google Prepares iPhone Ad Options
Google is preparing for the launch of their iPhone ad options, according to AdWeek. Several ad agencies have been given previews of…
SEW Experts: Reading the Tea Leaves: Interpreting Keyword Reports
Once enough data has accumulated, it’s important to run reports and take action based on the data. In today’s Profitable PPC column,…
SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing;…
Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions…
Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component…
The New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage…
Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22
Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in…
SEW Experts: Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component…
SEW Experts: Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today’s Search Marketing Crossfire…
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