Industry.
SearchDay | Landing Pages and the Decision-Making Process
Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.
Google Checkout Shopping Cart Allows Purchase of Multiple Items
If you’ve used the Google Checkout Buy Now button, you know that it’s a bit limiting – only allowing customers to purchase…
SEO covered at PRSA International Conference in Detroit
I’ve just returned from the PRSA International Conference in Detroit, Michigan. The Public Relations Society of America is the world’s largest organization…
Rep. Barton Suspicious of Google/Yahoo Deal
It turns out that the concern over the Google/Yahoo search advertising partnership is bipartisan. Earlier this month, Senator Herb Kohl (D-Wisc) urged…
Blip.tv, DoubleClick Inserting Ads Into ITunes and Other Videos
Blip.tv CEO “Mike Hudack revealed that his company has found a way to dynamically insert ads from DoubleClick into video downloads on…
Yahoo Gains Search Share While Microsoft and Google Drop
Bloomberg News reports the monthly search numbers for September have Yahoo gaining while Google and Microsoft have dropped. “Yahoo! Inc. handled a…
Motorola Betting Big On Googles Android
Despite cutting 10,000 jobs, Motorola is betting big on Google’s telephone technology Android, dropping all but three of their phone operating systems,…
SEW Experts: Landing Pages and the Decision-Making Process
Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design.…
SEW Experts: Search Trademark Hobby Kit
Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands…
Building it Better — Small Business Site Architecture
Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you're thinking…
SearchDay | Small Business Site Architecture
Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past and Future;…
New Campaign Management and Editorial Updates for Microsoft adCenter
Microsoft adCenter has released a slew of updates for the fall to aid you in your paid search campaigns. The updates include:…
Google Reaches Agreement with Authors, Publishers for Book Search
Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of…
Baidu Launches C2C Site, Youa.com
Baidu is getting in the consumer-to-consumer (C2C) game (think eBay or indie sellers on Amazon.com) with a new site, Youa.com. In the…
Port Your AOL Journal to Blogger
AOL is shutting down its blogging product, AOL Journals. Google wants Journal users to head on over to Blogger to keep their…
SEW Experts: Building it Better — Small Business Site Architecture
Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. In today’s small…
SEW Experts: The Ghosts of SEO Past and Future
When banner ads first came out, there was hardly enough inventory to satisfy advertisers’ needs. Paid search and search engine optimization changed…
SearchDay | Those Mysterious Quality Scores: Fundamentally Simple
Today's search engine marketing news and opinion: Those Mysterious Quality Scores: Fundamentally Simple; LinkedIn Unveils New Search Platform; hakia Launches Personalized Search…
hakia Launches Personalized Search Feature
hakia is jumping on the personalized search page bandwagon with My hakia. Users can customize several dynamic content features including: News search…
Android Week 1: Sprint’s Not on Board (Yet) and a Security Flaw Discovered
The first phone with Google’s new mobile platform Android was released last week on Tmobile. Unlike the iPhone, Android will be seen…
SEW Experts: Those Mysterious Quality Scores: Fundamentally Simple
The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into…
Top 10 Search Terms in 10 Categories, September 2008
This month's top 10 search terms in 10 categories by search volume.
SearchDay | The Organic and Paid Balancing Act
Today's search engine marketing news and opinion: The Organic and Paid Balancing Act; The Future of Online Ads: Location, Location, Location; SEO…
Microsoft’s Net Income Increases by 2%
Microsoft announced its earnings for the fiscal quarter ending September 30, 2008. For them, it’s the first quarter of their fiscal year,…
AdWords API Gets an Update and Extra Quota
Google’s AdWords API team has released version 13 of the open source tool. The update includes the following: New geotargeting options Active…
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