Industry.
Trulia Partners with Placecast for Audience Targeting and Dynamic Messaging
Real estate search site Trulia has partnered with Placecast for audience targeting and dynamic messaging. The goal is to improve the relevancy of the ads appearing on their…
Google AdWords Launches Search-Based Keyword Tool
Google AdWords has released a new keyword tool. This one lets users plug in their website and a few keywords. The tool,…
Top 10 Search Terms in 10 Categories, October 2008
This month's top 10 search terms in 10 categories by search volume.
SearchDay | SEO Dreams are Made of This
Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to…
Matt Cutts Video Interview on SESConferenceExpo’s Channel
During Search Engine Strategies San Jose back in August, I did a video interview with Matt Cutts, head of Google’s Webspam team.…
Baidu Responds to Accusations of Questionable Practices
China Central Television (CCTV), the largest state-owned television network in China, recently ran a report accusing Baidu of questionable practices regarding medical…
Google Adding Ads Across Its Web Properties
Last week, Google introduced Sponsored Videos to YouTube and also recently started testing ads on Image Search. Today, text ads come to…
SEW Experts: The Future of Google’s Search Personalization
Some SEOs aren’t getting the message about Google’s personalization of search results. Many are not seeing the writing on the wall: 2009…
SEW Experts: SEO Dreams are Made of This
Many major companies continue to make mistakes with their Web sites that hurt their search engine rankings. They target pages in the…
Jerry Yang to Step Down as Yahoo! CEO
Yahoo! has announced that Jerry Yang will step down as CEO once his replacement has been found. Yang will remain on board…
SearchDay | President 2.0
Today's search engine marketing news and opinion: President 2.0; Creating Simple, Yet Impressive Charts; Blog Content Influences Consumer Buying Behavior; and more.
President 2.0
In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the…
Creating Simple, Yet Impressive Charts
Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide…
Civil Complaint Brought Against Mark Cuban for Insider Trading Regarding Mamma.com
Fox Business is reporting that a civil complaint has been brought against Mark Cuban for insider trading regarding “The Mother of All…
AOL Presents the Platform-A Tour
AOL’s ad network, Platform-A, is going on tour. The 5-city event begins in New York City on November 17th at the American…
SEW Experts: President 2.0
In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the…
SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
Today's search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds…
Walmart Sends DMCA Notice to SearchAllDeals, TechCrunch
Walmart has sent a DMCA notice to TechCrunch and SearchAllDeals.com, a shopping search engine and deals aggregator. (Think of it as the…
Senator Dorgan Prepares Net Neutrality Bill
Senator Byron Dorgan (D-ND) is planning to introduce a net neutrality bill in January, according to Reuters. President-elect Barack Obama has said…
Google Adds Voice Search to iPhone Search Application
Google is updating its iPhone search application with a new voice search feature, according to the New York Times. The update is…
SEW Experts: Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. In today’s vertical search column, “Offline and…
Average Search CPC Data by Category for October 2008
Cost-per-click data by vertical category in search in the U.S.
SearchDay | Use Online Public Relations for Link Marketing
Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through…
Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
It’s easy to pick on Microsoft. It’s practically a national pastime at this point. So when they announced their Cashback program to…
Yahoo! Shopping Launches Deal Finder
Yahoo! Shopping has launched a deal finding portal called Yahoo! Deals. You can access the portal at deals.yahoo.com. It culls sales on…
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