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The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,045 articles
Latest in Industry

Top ten stories from SES Chicago 2008 for Day 3

Today’s list of top ten stories from SES Chicago 2008 is just a small sample of all the news and commentary that’s coming out of Day 3 of…

By Greg Jarboe · 10 Dec 2008

Industry

A Special Message to the Ladies Attending SES Chicago: Woman to Woman

I see you at the keynotes. I see you at the sessions. I see you in the expo hall during the day.…

By Nathania Johnson · 10 Dec 2008

Industry

SearchDay | Is it Too Late for Holiday Search Traffic?

Today's search engine marketing news and opinion: Is it Too Late for Holiday Search Traffic?; PPC & SEO -- Two Great Tastes…

By Kevin Newcomb · 10 Dec 2008

Industry

SEW Experts: Assembling Your Landing Page Optimization Dream Team, Part 3

We’ve already described some key roles necessary for a successful landing page optimization program. In today’s By the Numbers column, “Assembling Your…

By Kevin Newcomb · 10 Dec 2008

Industry

Top 10 stories from SES Chicago 2008 on Day 2

Things are really rolling now at SES Chicago 2008. Here are the top 10 stories from Day 2: Fighting IP Extremism with…

By Greg Jarboe · 09 Dec 2008

Industry

Google Book Search Adds Magazines

In the wake of news that Google has struck a deal with publishers for its book search, and that they’ve acquired millions…

By Nathania Johnson · 09 Dec 2008

Industry

PPC & SEO — Two Great Tastes that Taste Great Together

Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be…

By Carrie Hill · 09 Dec 2008

Industry

Please Take the Search Engine Watch Readership Survey

Search Engine Watch continues to grow by adding new users every month. But we’re always looking for ways to improve the site,…

By Kevin Newcomb · 09 Dec 2008

Industry

News from the World of Search Outside SES

I don’t have as much time to blog about each story this week, being at SES Chicago, but I’ve been keeping an…

By Nathania Johnson · 09 Dec 2008

Industry

SEW Experts: PPC & SEO — Two Great Tastes that Taste Great Together

Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. In today’s small business search…

By Kevin Newcomb · 09 Dec 2008

Industry

SEW Experts: Is it Too Late for Holiday Search Traffic?

Holiday phrases like “Christmas” show up in Google’s universal search results, so there still may be an opportunity to show up. In…

By Kevin Newcomb · 09 Dec 2008

Industry

Ten Top Stories from SES Chicago 2008 for Day 1

It takes a little effort to spot the ten top stories from the first day of SES Chicago 2008. That’s because some…

By Greg Jarboe · 08 Dec 2008

Industry

SearchDay | Universal Search Should Be a Plus

Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy…

By Kevin Newcomb · 08 Dec 2008

Industry

Google AdWords Launches iPhone and G1 Options (Plus Mobile Marketing Tips from SES!)

Want to bid on mobile searches via AdWords? Well, now you can. Today, Google launched AdWords options that will be visible on…

By Nathania Johnson · 08 Dec 2008

Industry

Universal Search Should Be a Plus

Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user…

By William Flaiz · 08 Dec 2008

Industry

Keyword Discovery 101, Part 1

Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and…

By Ron Jones · 08 Dec 2008

Industry

SEW Experts: Universal Search Should Be a Plus

Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user…

By Kevin Newcomb · 08 Dec 2008

Industry

SEW Experts: Keyword Discovery 101, Part 1

Developing proficiency for identifying and refining your keywords crosses many disciplines. It’s important to think about a strategy for your campaign and…

By Kevin Newcomb · 08 Dec 2008

Industry

SearchDay | Could the Web be the Answer to Economic Plight?

Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing…

By Kevin Newcomb · 05 Dec 2008

Industry

Could the Web be the Answer to Economic Plight?

Could our industry's Big Three replace the old ones? Only if we can stay out of our own way. As the Web…

By Frank Watson · 05 Dec 2008

Industry

5 Tips for Travel Search Marketing in a Down Economy

Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever…

By Elisabeth Osmeloski · 05 Dec 2008

Industry

Google Creates One Page for Webmaster Tools Settings

Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic…

By Nathania Johnson · 05 Dec 2008

Industry

Google Friend Connect Beta Available for All Webmasters

Google has made Friend Connect available to all webmasters in a beta form. Friend Connect lets sites add social networking to their…

By Nathania Johnson · 05 Dec 2008

Industry

Rich Riley to Head Yahoo! Europe and Canada

Yahoo! is filling the void left by Europe and Canada head, Toby Coppel, by hiring from within. Rich Riley, head of Yahoo!’s…

By Nathania Johnson · 05 Dec 2008

Industry

Half of British and Irish Marketers Use SEO for PR Purposes

According to new research by Citigate Dewe Rogerson, 51.4% of marketers in the UK and Ireland use search engine optimization (SEO) tactics…

By Greg Jarboe · 05 Dec 2008

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