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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Let’s let “KPI” die and practice what we preach

It’s time to retire "KPI" - Even though this article could be a dangerous drinking game if you sipped every time you…

By Amanda Milligan · 16 Mar 2020

Industry

Five social media trends that are shaping 2020

Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.

By Aleh Barysevich · 11 Mar 2020

Industry

Top tips to grease your email marketing wheels in 2020

As email marketers, first and foremost, you will have to think about re-inventing the existing email marketing strategies in a big bang…

By Jennifer Warren · 10 Mar 2020

Industry

Four essential ecommerce site optimizations that drive sales

Internet marketer and Co-founder of Lbswebsoft shares a list of ecommerce site optimization suggestions and tactics that boost your sales.

By Birbahadur Kathayat · 06 Mar 2020

Industry

How to identify and address the four biggest digital growth challenges

Dig into four areas that often uncover digital growth blockers and explain how to assess the opportunities that overcoming them would present.

By Lauren Crain · 28 Feb 2020

Industry

Is SEO dead in 2020?

Wondering if you should invest hard-earned cash in SEO, if it's still a viable marketing strategy for 2020, or whether to spend…

By Sian Thomas · 27 Feb 2020

Industry

How blockchain will dominate the digital advertising industry in 2020

Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply…

By Richa Pathak · 26 Feb 2020

Industry

A look at performance post Google’s average position sunset: Top vs side

I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics…

By Jason Tabeling · 25 Feb 2020

Industry

Six must-know international SEO tips to expand your business

International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search…

By Edward Coram James · 18 Feb 2020

Industry

Searchmetrics report: How Amazon and Google help each other

Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which…

By Barry Levine · 17 Feb 2020