Industry.
On the Go or at Home: Keep Tabs on Santa’s Whereabouts
If your kids are like mine, it’s been a bit difficult for them to sit still, focus on anything and have good behavior because of their extreme excitement…
SearchDay | Social Media and SEO — Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword…
The Small Business Guide to Choosing Keyword Phrases
Keyword effectiveness index, or KEI, can help you decide which keywords are worth targeting, and which ones you are most likely to…
Matt Mason, Author of “The Pirate’s Dilemma”, to Give Opening Keynote at SES London 2009
In the U.S., we’d say, “Stop the presses.” But, in the U.K., they simply say, “Stop Press.” The expression means that a…
SEW Experts: The Small Business Guide to Choosing Keyword Phrases
How do you know which keywords to focus on in your search optimization or advertising campaigns? In today’s Little Biz column, “The…
Chinese Internet Portal Sina Buys Focus Media for $1 Billion
Chinese internet portal Sina.com, has announced plans to buy parts of Focus Media for $1 billion, according to the New York Times.…
Blogging Helps LA Times Find Success Online
The LA Times appears to have not gone the way of the traditional newspapers such as the now bankrupt Chicago Tribune and…
SEW Experts: Social Media and SEO — Friends with Benefits?
Social media this and social media that. Why in the world should SEO’s care about social media? In today’s Au Natural column,…
SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
Revisiting My 2008 Search Predictions
The holiday season is a time for both celebration and quiet reflection. After the roller coaster of a year SEO has had,…
SEO Site Structure 101, Part 1
When you search, you're actually searching a database of information that has been collected and stored by search engine spiders. Making friends…
SEW Experts: SEO Site Structure 101, Part 1
You’ve heard about keyword research, optimized copy and link building, but did you know that the way your site’s pages are organized…
SEW Experts: Revisiting My 2008 Search Predictions
It’s that time of year to look back and see what predictions came true in 2008. In today’s Outsourced column, “Revisiting My…
Google Image Search Adds Search By Content Type
If you’ve ever conducted a search on Google Image Search and wished you could separate the photos from the clip art, then…
SES Chicago 2008 Recap
Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our ability to provide exact…
SearchDay | Local Search: Where’s the Love?
Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing…
Google Enables Cross-Language Search for Enterprise Search Appliance
If your business is global, then you likely have many documents in foreign languages. In order to help employees find documents in…
SearchDay | PPC Landing Pages: PPC Visitors Have ADD
Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google…
Google Website Optimizer Launches New Help Forum for Those Pesky Landing Page Testing Questions (and Answers!)
So you’ve heard about all of this landing page testing you’re supposed to be doing and are delighted that Google offers a…
Google Releases AdWords Editor Version 7.0
Just two and half months after releasing Version 6.5, Google has launched the new version of AdWords Editor. Version 7.0 is now…
Yahoo! Finance is Market Leader in Business Information Sites
One of our readers, Marc Jones, asked me to update a blog post that I wrote back on March 19, 2007, entitled,…
SearchDay | Buying Links is Hard Work
Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5…
What Will 2009 Bring Us?
Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let…
AOL’s Platform-A Reaches Now Reaches 160 Million in Europe
Following recent launches in Denmark, Finland, the Netherlands, Norway and Sweden, AOL’s advertising network, Platform-A, now reaches more than 160 million internet…
Live Search General Manager Brad Goldberg to Exit Microsoft
Live Search general manager Brad Goldberg is leaving Microsoft. His next venture will be heading up the online business at Peak6 investment…
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