Industry.
SearchDay | Getting Closer to Mobile Local Search’s Day
Today's search engine marketing news and opinion: Getting Closer to Mobile Local Search's Day; Google Checkout Now Offers Subscriptions; The KGB is Available to Answer Your Questions (Via…
Facebook, YouTube and Twitter at SES New York! Oh, my!
Why are Facebook, YouTube and Twitter featured on the SES New York agenda? Isn’t this a natural as finding lions, and tigers,…
SearchDay | Look for Business Opportunities During These Tough Times
Today's search engine marketing news and opinion: Look for Business Opportunities During These Tough Times; In Search Race, Ballmer Seeks More Eyeballs;…
Google Adds YouTube Feature to Gmail Labs
When you get a link to a YouTube video to your Gmail account, wouldn’t it be nice to view the video right…
Google AdWords Unveils New Templates for Coupon Display Ads
Google AdWords has released new templates that allow you to create coupons for display advertising. The ads can then run on the…
In Search Race, Ballmer Seeks More Eyeballs
Microsoft CEO Steve Ballmer just can’t get away from questions about going after Yahoo – again. Just over a year after the…
Google Launches Two New TV Ads Reporting Features
Google has released two television advertising reporting features. They are: Google Analytics enhancements – Now, you can track TV ads by the…
Search for SEM conference and find SES New York 2009
When I conducted a search yesterday on Google for “SEM conference“, the top sponsored listing was for Search Engine Strategies New York.…
SearchDay | The Decision-Making Funnel, Stage 1: Awareness
Today's search engine marketing news and opinion: The Decision-Making Funnel, Stage 1: Awareness; Report: SMBs Expected to Spend More Online; adCenter Releases…
Dennis Woodside Tapped to Replace Tim Armstrong at Google
Dennis Woodside has been tapped to replace Tim Armstrong at Google. Woodside was formerly Google’s VP of U.K., Benelux, and Ireland. Armstrong…
adCenter Releases New Conversion Tracking Options
Microsoft’s adCenter has released new converstion tracking options. They are, according to the adCenter blog: Count One Conversion Per Click: adCenter will…
Report: SMBs Expected to Spend More Online
Local advertising spending by small-to-medium U.S. businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of…
SES New York is SEO Conference for Search Engine Optimizers
For the past few days, I’ve outlined the sessions at Search Engine Strategies New York that should appeal to newbies and veterans…
SearchDay | Setting Expectations for SEO
Today's search engine marketing news and opinion: Setting Expectations for Search Engine Optimization; Better Targeting = Better Leads -- Demographics for SMBs;…
Mobile Internet Usage Becomes the Norm for Many in U.S.
A growing number of Americans are using the mobile Web daily -- and it's more than just the iPhone population.
AOL Completes Platform-A Transformation from DoubleClick to ADTECH
AOL has announced the completion of transitioning from providing offerings via DoubleClick to providing full service offerings via ADTECH. AOL acquired ADTECH…
Next Version of Google Chrome Released Into Beta
Google’s browser, Chrome, was released as a beta last year. Then, in December, it was released out of beta. Now, the next…
Google Friend Connect Launches API
Google Friend Connect, the tool that allows web developers to add social networking to any site, has launched an API. Here’s what…
Google Adds Partners and Ads to Hosted News
Google has made a couple of announcements regarding Hosted News. First up, 8 news agencies have been added as Hosted News partners.…
Better Targeting = Better Leads — Demographics for SMBs
Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring…
Setting Expectations for Search Engine Optimization
How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before…
SES New York Veterans Don’t Need No Schedule Optimization
With Search Engine Strategies getting underway next week, veterans of SES New York don’t need no stinking schedule optimization services — even…
SearchDay | Setting up PPC Campaigns 101
Today's search engine marketing news and opinion: Setting up PPC Campaigns 101, Part 1; Fishing for SEO; Behavioral Targeting: Profiling or Perfecting…
Fishing for SEO
The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems…
Utah Search Bill Pulled from Senate Vote, Postponed Until 2010
The Senate sponsor of the latest Utah search bill, Curtis Bramble, pulled the it from being voted on by last Thursday’s deadline,…
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