Industry.
Microsoft and Discovery Channel Partner for ‘Deadliest Catch’ Cross-Channel Ad Blitz
The fifth season of Discovery Channel’s “Deadliest Catch” begins tomorrow night at 9pm and the network chose Microsoft to conduct a cross-channel ad blitz. The ads will be…
Twitter 101, Part 3
You can't ignore Twitter's explosive growth, and the conversation is only going to get bigger. The more you know how to use…
Average Search CPC Data by Category for March 2009
Cost-per-click data by vertical category in search in the U.S.
Extortion SEO Sanctioned by Google
Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. Sites…
Save The Boston Globe or Increase Traffic to Boston.com?
The New York Times Company, which owns The Boston Globe, has threatening to stop the presses for good unless union workers agree…
Yahoo! to Announce Q1 Earnings Call Tuesday, April 21, 2009
Yahoo! will hold their first quarter earnings call on Tuesday, April 21, 2009 at 2pm Pacific /5pm Eastern. There will be a…
SearchDay | Ask.com Taps Anchor Intelligence for Click Fraud Reduction
Today's search engine marketing news and opinion: Ask.com Taps Anchor Intelligence for Click Fraud Reduction; Yahoo! Updates BOSS with New Capabilities; How…
Ask.com Taps Anchor Intelligence for Click Fraud Reduction
Ask.com has selected Anchor Intelligence to assist in reducing click fraud. Anchor Intelligence says it uses network security intelligence to identify fraud.…
Yahoo! Updates BOSS with Three New Capabilities
In July of last year, Yahoo! launched BOSS which stands for Build your Own Search Service. The concept behind the service is…
Google AdWords to Update Conversion Metrics in New Interface
Google AdWords has slowly been rolling out and expanding the beta version of their new interface. Now with the beta interface is…
SearchDay | Trademark: The Next Generation
Today's search engine marketing news and opinion: Trademark: The Next Generation; Operating Web Sites in Multiple Countries; comScore Releases Surprising Twitter Statistics;…
Trademark: The Next Generation
Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first…
Google Adds Color Filter to Image Search
Google has added a handy color filter to its image search. Simply conduct the search and then look for the color box…
NADAguides.com Offers Comprehensive Car Search Tools
NADAguides.com has completed the development of its comprehensive car buying tools. The tools are designed to be intuitive to the research, decision-making…
Operating Web Sites in Multiple Countries
Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each…
AOL’s Platform-A Promotes Mark Ellis to EVP of Sales
AOL Platform-A has been going through some big management changes. Recently, they named ex-Googler Tim Armstrong as their CEO. Today, AOL is…
SearchDay | Don’t Overlook Local Search Opportunities
Today's search engine marketing news and opinion: Don't Overlook Local Search Opportunities; Lassoing Your Loss Leaders; FriendFeed Launches Real-Time Design in Beta;…
Lassoing Your Loss Leaders
Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the…
AutoTrader.com Sees Record Traffic in March 2009
16.07 million unique visitors checked out AutoTrader.com in March, a record for the vehicle search site. Traffic was up 2 million from…
Apartment Finder Partners with Online Real Estate Classifieds Network, OLX.com
Real estate search site ApartmentFinder.com has announced a new partnership with online real estate classifieds network, OLX.com. Through the agreement, OLX.com will…
Is the AP Shooting Itself in the Foot By Pursuing a Paid Content Business Model?
Newspapers have been struggling not just due to the economy but also due to the availability of accessing the news for free…
Yahoo! Music’s Re-Launched Artist PagesCompete with MySpace, iLike
Yahoo! Music has re-launched their Artist Pages with a focus on customization. The result is what appears to be an attempt to…
SearchDay | Everyone is Twittering, But Is Anyone Listening?
Today's search engine marketing news and opinion: Everyone is Twittering, But Is Anyone Listening?; Twitter 101, Part 2; Improve Lead Conversions with…
Amber Naslund of Radian6 on Social Media for the Little Guy
One of the sessions at SES New York that I had to attend was “Small Voices, Big Impact: Social Media for the…
Twitter 101, Part 2
Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it's time to introduce you to tools and resources…
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