Industry.
Managing Global Web Sites
Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs and see them succeed.
SEM: A Call to Action
A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them…
Must Read: Matt Cutts Interviewed by Eric Enge
Sit back, relax, and digest this thing. SEW Expert Eric Enge has published an extensive (and that’s an understatement) interview with Google…
Google Loses Another 1% Share in Nielsen Feb 2010 Rankings
Meanwhile, Bing gains 1.5 share. It goes against the numbers we’ve seen from comScore and Hitwise. Nevertheless, Nielsen is showing Google dropping…
Did Bing Outsmart Google in Their Real Time Results Strategy?
A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real…
What Does Google Social Search Mean for SEO?
Consider implementing these tips to expand your real estate in search results.
Leftovers: 9 Items to Read During Halftime this Weekend
Or while waiting for panels at SXSW – if you can get a signal. If you’re not at SXSW, you might be…
What will be the Top Stories at SES New York 2010?
I’ve been out talking to journalists and bloggers about SES New York 2010, which gets underway the week of March 22nd. One…
AOL Updates Social Aggregation Service
It’s nicer, but not yet as comprehensive, as FriendFeed. Lifestream is the name of AOL’s new social product launched a couple months…
Do Top Students Get to Pray in Google Church?
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway?
Yahoo!’s March 2010 Search Update Underway
The announcement was as short as usual. But nevertheless, Yahoo!’s “Weather Report” is calling for shifts in rankings, updates to crawling and…
Despite Legal Woes, Google Teams with Italy for Book Digitization
It’s a contribution to the digital renaissance. Even though an Italian judge has found Google execs guilty in the case of an…
SEO vs. PPC Debate — Which Do You Prefer?
There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say…
8 Google Updates from the Past 8 Days
Catching up on a week of new stuff from the GOOG. Google and DISH Network may be teaming up for a TV…
Allison Schwam is Skiing Her Way to Search Success
Prepare to be green with envy. I’m entirely jealous of Allison Schwam. She’s the Senior Search Analyst at Backcountry, an outdoor sporting…
New MSN Homepage Begins Rolling Out Today
It will take a few weeks. We got a glimpse of what the new homepage would be like in November and now…
Don’t Over Optimize Your Site
SEO is a best practices game. Understanding how not to over optimize is an important part of the mix.
SEMPO Names New Board of Directors
One of our own makes the cut. Congratulations to our very own Mike Grehan who has been named to the 2010-2012 SEMPO…
Winning the Multi-Agency Game: Can’t We All Just Get Along?
Some survival tips for when you're asked to work with your clients' other agencies.
Did I tell you about The Value of Social Media Report by Econsultancy?
Over the past three weeks, I’ve been to SES London 2010, OMS 2010 in San Diego, and SMX West 2010 in Santa…
Passing The Torch as an SEO Manager
At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How…
Tap the Teen/Young Adult Demo with ChaCha Data
With ChaCha’s vast database of questions and answers, it was only a matter of time before the data was mined for market…
Google Replaces SearchWiki with New Starring Feature
A month ago, Google enabled starring of items in Google News. Now, they’re extending that same feature to the main Google search.…
Peter Norvig offers an insider’s look at Google Research during SMX West
At SMX West 2010 in Santa Clara, California, Peter Norvig, who spearheads Google’s wide-ranging research efforts, offered a behind-the-scenes look at the…
Search Around the World: Italy
A look at the most popular search engines, top industries, and search marketing best practices in Italy.
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