Industry.
How the Language of Search is Changing the Face of SEM
If you don't speak the consumer's language, how will they ever find you?
Search Week in Review for Nov. 20, 2010
Here’s a roundup of this week’s columns and news stories for the week of Nov. 15 to 19, as reported by Search…
Google Plans to Hire 2,000+ Worldwide; Salaries Revealed
Earlier this week, Google CEO Eric Schmidt said that “people are dying to come and work here,” and that media reports of…
How to Keep Up To Date in Search
The search space is changing on a daily basis. Here's are some tips on how you can keep track of the latest…
FBI Seeks Google’s Help in Wiretapping
FBI Director Robert Meuller met with execs at Google and Facebook on a trip to Silicon Valley earlier this week, the New…
Why Google Chrome OS & The Cloud May Be Bad Ideas
Reconsider the cloud operating systems before you find yourself without any choices and your computer a slave to the powerful companies that…
Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?
The Boston Globe has just published it’s list of “The 25 most stylish Bostonians” and I’m not on it. And I’m starting…
Create a Newsworthy Event for Links and Brand Building
Want to create a newsworthy event that could give your company an edge on the competition? Here are some things to consider.
Hate Google Instant Previews? Here’s How To Get Rid of Them
Google’s Instant Previews launched last week, and not long after some people began searching for ways to turn off the feature since…
Google Boost Ads Available in More Cities
Google’s beta test of Boost, the AdWords program that auto-generates search ads to appear in Google’s “Ads” section and Google Maps search…
5 Important Tips For Choosing Your SEO Agency
The five key factors in choosing an SEO agency and why are they important.
Website Localization: The Time is Now
Although the English-language web has reached a saturation point, the foreign language Internet still offers rich-pickings, and presents a rather lucrative opportunity…
Yahoo Adding A Number of Local Features
The Yahoo blog announced a number of new local features it will be rolling out in the near future. A Sketch-A-Search app…
Google Instant Previews Bring Brand Imagery to Search
The addition of Instant Previews means marketers must begin to strategize how click-through rate and overall conversions will change due to brand…
Search Week In Review for Nov. 13, 2010
Here’s a roundup of this week’s columns and news stories for the week of Nov. 7 to 12, as reported by Search…
Conference Agenda Posted for SES London 2011
If you haven’t looked lately, the conference agenda has been posted for SES London 2011. One of the sessions that you won’t…
Google Partners With NHL, Adds Real-Time Scores to Search Results
Google has begun partnering with NHL.com to add real-time game scores to its search results. Using results from the NHL’s site, you…
Google Boosts Salaries of Execs by 30%
A regulatory filing today reveals that several top executives at Google are getting 30 percent hikes. The base salaries of Patrick Pichette,…
Yahoo Continues Circling the Drain: Big Layoffs Likely
Yahoo is expected to announce significant layoffs next month, with reports ranging from 10 and 20 percent, or anywhere from 650 to…
AdWords Product Listing Ads Now Available For All U.S. Advertisers
Within the week, all U.S. advertisers will be able to use Google Product Listing Ads, Google announced yesterday. Product Ads feature product…
A New Look for Google AdSense
Google overhauled its AdSense interface for all of its 2 million publishers yesterday. If you can’t see it yet, keep your eye…
Google Fires Leaker Of Payrise Info
CNN Money reports Google fired the employee who leaked the confidential internal memo about the company’s pay raises. The pay increase —…
D’oh! Fox.com the Latest to Block Content From Google TV
First Hulu. Then NBC, CBS, and ABC. Now Fox has joined in the effort to block content from Google TV devices. Trying…
Choosing a Naming Convention for Global Search Marketing
The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.
Googlers Get 10% Raise, $1,000 Bonus
All Google employees will get a $1,000 holiday bonus and a 10 percent raise in 2011, according to a company-wide e-mail from…
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