Development.
Schema.org Introduces New Elements for Actions
Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they…
Schema & International SEO – Everything You Need to Know
Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards…
5 Steps to Execute a Site Redesign Without Compromising SEO
Whether your website is outdated, isn't mobile-friendly, or you just know it's time for a redesign, you can follow these steps to…
How Combining SEO & Usability Solves 4 Common On-Site Problems
Yes, you can make end users and search engines happy at the same time. Here's how to implement a powerful combo of…
Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One
How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you…
How Personalizing Websites With Dynamic Content Increases Engagement
Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly…
Responsive Design vs. Task-Oriented UX Design
Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump…
8 UX Tools Every Digital Marketer Needs in Their Toolkit
Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with…
Google: Here’s How to Make Infinite Scrolling Websites Search-Friendly
Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your…
5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud
SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes…
Matt Cutts: Bad Grammar in Comments Isn’t a Negative Google Ranking Factor
Should you worry about the grammar in your comments section? Google's Matt Cutts says no. Even if users contribute comments that aren't…
Google Starts Penalizing Sites for Rich Snippet Spam
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such…
6 Usability Mistakes That Kill Conversions
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks…
4 Website Testing & Optimization Tips For More Revenue
It's time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible.…
A Simple Test to Guide Every UX Design Decision
During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their…
Google & Bing Agree: Past SEO Success Guarantees You Nothing Today
Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in…
Google Webmaster Tools Updates Crawl Error Reports
The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how…
Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search…
New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is…
Is Your Website Bass Ackwards?
Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then…
Reduce Bounce Rate: 20 Things to Consider
Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors…
10 Essential WordPress Plugins to Improve SEO & Usability
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different…
Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard
Google now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can…
Digital Marketers: ‘Insanely Ambitious’ Wolfram Language Tools Coming Soon
Stephen Wolfram recently shared a sneak peek at his new knowledge-based programming language -- a system he promises is "insanely more ambitious"…
The 4 A’s of Killer Conversions
Understanding the 4 A's of visitor awareness can produce the same phenomenal conversion rates enjoyed by the top converting sites. Here's how…
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