Development.
Marketing automation for search: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
How to safely change themes on your WordPress site
Changing a WordPress theme can be a trivial task, but it requires careful steps if you have a big website and don’t…
Using behavioral design to reduce bounce rate
A good bounce rate is important for online success. By using insights from online user behavior to improve your website design, you…
What to consider when selecting marketing channels
Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just…
Technical considerations before purchasing a commerce platform
Choosing a commerce platform is one of the most crucial and important decisions you'll make in the early life of your business.…
Ten SEO aspects for web designers to master
Search engines are playing an increasingly important role in the future of the internet, and it’s important for web designers as well…
How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator…
GDPR: ensuring your website is secure
In the run up to the new General Data Protection Regulations (GDPR), new data shows that 86.5% of WordPress websites in the…
How to select the best caching solution for WordPress
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better.…
The state of HTTPS in 2018: Why should you migrate?
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google…
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript…
How to migrate your WordPress website domain name
There are many instances where a website might be required to change its domain name. For example, your website might be penalized…
Migrating HTTP to HTTPS: A step-by-step guide
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as…
The SEO’s essential guide to web technology
As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that…
Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are…
8 tips for boosting the speed of your WordPress site
Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales…
Understanding click-through rate (CTR) in the context of search satisfaction
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search…
The 2018 guide to free SEO training courses online
Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you're new to…
What factors should you consider before choosing a web crawler tool?
SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task,…
What is HTTP/2 and how does it benefit SEO?
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and…
Does your website need an SEO audit?
Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations. But…
Should I move my WordPress website to HTTPS?
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on…
What may be slowing your site down (and how to fix it)
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your…
How to create the perfect 404 page
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should…
5 SEO features to make sure your ecommerce platform supports
When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making…
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