Content.
Content Marketing Tactics from the Trenches: A How-To Extravaganza
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and…
4 Ways SEO Impacts B2B Content Marketing Initiatives
SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring…
Getting Published: The Search Marketer’s Guide to PR
A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and…
Structured Data: Content, Rich Snippets & Authorship vs. Author Rank
As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves,…
How to Create Great Content: Start by Creating Content for Yourself
Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather…
Defining Authorship: The Difference Between Contributors and Guest Authors
Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a…
Google’s Matt Cutts Issues New Warning on Advertorials & Paid Content
Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you…
Guest Blogging vs. Guest Posting – Imagine A World Without Links
For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links,…
5 Content Lessons & SEO Opportunities From Bloomingdale’s
Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the…
Designing a Content Strategy to Destroy Your SEO Nemesis
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy…