Content.
Is a brutal approach to content migration best for SEO?
This is certainly a hardcore approach to a site redesign, but it makes sense. Everybody involved will understand that it’s not just…
20 excellent examples of on-site search
In this post, I’ll show a range of examples of site search from various sites, inspired by this week’s #ecomchat discussion on…
Content marketing: nine tips for herding your stakeholder cats
As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting…
10 brilliant UX features from the Airbnb website
Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a…
What is customer retention? A beginner’s guide to increasing CLV
Customer retention has often been overlooked in favour of acquisition, but it's something no business should be ignoring.
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the…
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even…
What performance marketers need to know about Google Knowledge Graph
Last week artificial intelligence achieved another victory over humankind. Google DeepMind's AlphaGo program won 4-1 against Lee Sedol, one of the best…
How to use Reddit search to discover winning content ideas
If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to…