Content.
What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending…
How to move from keyword research to intent research
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank…
Content Marketing 2019: Seven tips to improve your strategy
Content marketing is changing. Here are 7 tips to make sure that your content marketing strategy is still relevant in 2019.
Do your snippets make people click? Do’s and don’ts of metadata
You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs.
7 content marketing stats you need to know for 2019
The Content Marketing Institute released their 9th annual survey of top trends for content marketers worldwide. Here are the top 7 stats…
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
Pinterest on visual search: key takeaways
Notes from Michael Akkerman, Global Head of Pinterest Partners Program: discovery over search, audience engagement over size, time well-spent, communities.
Voice search and local SEO: How to get started?
There were more than a billion voice searches a month, as of January 2018. 40% of those mobile searches had local intent.
How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the…
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our…