Analytics.
Tips for Organizing Your Landing Page
Address these questions to ensure that visitors can access information on your landing page.
Not So Fast: Efficient Frontier’s Search Ad Data Paints a Different Picture than SearchIgnite’s
Yesterday, we reported on Search Ignite’s Q3 2009 search ad spend data. The report offered much optimism for the future since they…
IAB Report: Internet Advertising Down, Search Ads Up First Half 2009
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Overall Internet advertising in…
eMarketer Report Says Keep Video Ads Short and Relevant
David Hallerman, eMarketer senior analyst, has just written new report entitled, “Marketing to the Online Video Audience.” Although online video viewership has…
Display Ads Experiencing Sharp Decline in Clicks, comScore Finds
In 2007, comScore, Starcom USA and Tacoda conducted a study on display advertising clicks. This past March, they updated the data and…
The Myth of Perfect Conversion
Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical…
comScore and Omniture Partner Up for Digital Audience Measurement Service
Less than a week after being acquired by Adobe, Omniture is partnering with comScore to provide a digital audience measurement service. Specifically,…
Clearsaleing Offers Attribution Index to Help Allocate Marketing Budget
Clearsaleing has launched The American Attribution Index, designed to help online marketers allocate their marketing funds according to the most effective forms…
Online Video Streams Increase 41% in August 2009
Nielsen Online has released new online video streaming data for August 2009. In news which should surprise no one, online video streaming…
Granularity in Landing Page Optimization
Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test.…