Analytics.
Want to Move Product this Holiday Season? Offer Free Shipping
Hitwise has released data showing how the term “free shipping” trends over time. Not surprisingly, it tends to spark just before the…
Google Ad Exchange Launch Expected Soon
Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch…
Google Releases Visual-Based News Platform
Whenever a search engine briefs me with big news, I’ve come to wonder – “What will Google come up with to try…
Twitter Updates TOS, Paving the Way for Advertising
Twitter has updated their Terms of Service and one of the most significant updates is in regards to revenue that the social…
Putting the ‘Search’ in Research
Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search…
Colleges and Universities Suck at SEO According to Wordstream Study
Whenever I get the whim to consider going back to school, I, of course, turn to search. I’m often completely appalled by…
Landing Page Optimization Pitfall — Not Collecting Enough Data
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from…
eZanga Launches Display Advertising Offering
Search and online advertising company eZanga has added display advertising to their offering. With the new addition, search marketers can maximize their…
Google Launches TV Advertising Contest
Want to win $25,000 worth of cable television advertising? Google’s giving away just that in its “TV for All” contest. All you…
Global Searches Increase by 41% Compared to a Year Ago
comScore has released global search market data showing that search is still on the rise in a big way all across the…